Jack Hirsch
Courtesy of Mizuno
When Mizuno announced the JPX 925 Forged irons just a day ago, the absence of a JPX 925 Tour iron was glaring.
But it turns out that the company had another alternative to deduct points. On Tuesday they announced the new Mizuno Pro S-3 irons, which create an entirely new family within the Mizuno Pro line.
Here are three things you need to know about player irons.
1. The JPX Tour has served its purpose
Since its introduction in 2017 with the JPX 900 series, the JPX Tour line of irons has served as the elite-level ball-striker iron in a family of irons typically designed for players who need a technological boost for performance.
That was intentional, said Mizuno head of product Chris Voshall. At the time, Voshall said the JPX line was only about a third of the company’s sales, the rest being mostly the Mizuno Pro (then known as MP) line, which had and still has a cult-like following in the world of devices. Mizuno was known as a company for top players, not necessarily a company focused on the types of players that the JPX line caters to.
Voshall said the company looked at how they could bring exposure to the JPX family through the Tour.
“We were paying good money for PGA Tour players who were playing something that doesn’t really speak to the masses,” Voshall told GOLF. “So that’s where the idea was born, let’s give the JPX family a little more visibility by giving it a model that can be promoted on Tour.”
So the JPX Tour line was born by taking a club that could be a shallow-cavity iron in the Miznuo Pro line—thin topline, thin soul, compact head, one-piece grain flow forging—and calling it like JPX.
The timing was perfect for Mizuno, as Nike exited the hardwear space at the end of 2016 and ushered in the agent-free era, and many former Nike athletes chose to play in the JPX Tour line, most notably Brooks Koepka, who won the the first. four majors with JPX Tour 900 and JPX Tour 919 in the bag.
Fast forward eight years later, and Mizuno has nearly doubled its iron market share, and the JPX family accounts for nearly three-quarters of the company’s iron sales, Voshall said. The JPX Hot Metal line has performed so well for medium handicappers, Voshall said it basically lives on its own.
“We saw this as an opportunity that we don’t necessarily need that (Tour) model to help bring visibility to JPX because it’s there,” he said. “It’s just set now.”
2. A new family within Mizuno Pro
With this opportunity, Mizuno sought the opportunity to create a new Mizuno Pro Signature family that lives within the Mizuno Pro line. The first release is Mizuno Pro S-3 shallow hollow iron.
After a meeting with Mizuno Tour staff two years ago, feedback was that since players were using irons that lacked the technological advances that go into mass clubs like the JPX line, Tour players had to change irons too often. , said Voshall. For the past several years, Mizuno has alternated year releases between the JPX and Mizuno Pro lines.
The new Mizuno Pro Signature series irons are designed to cater to the most elite ball hitters and live for around a four year life cycle. of Mizuno Pro 24X The line isn’t going away either, and the new Mizuno Pro S-3 will slot in somewhere between the current 241 blade and 243 cavity irons.
Eventually, Voshall said the Signature Series will grow to include more players’ irons that are simple, one-piece forged constructions in various shapes.
3. Iconic Mizuno Pro feel
Mizuno isn’t messing around with any of the technology that goes into their iconic Mizuno pro feel.
The Mizuno Pro S-3 uses Mizuno’s Formation of grain flow process from 1025E Pure Selection Mild Carbon Steel and features a copper coating that has been present since the Mizuno MP-20 to further soften the feel.
As this is an iron designed for elite players, the shaping has been carefully considered to provide a thin topline and sole on a short blade length to increase workability for stroke shapers. Straight lines were also a priority to give the iron a modern look.
The Pro S-3 irons also include Mizuno’s Triple cut sole to improve terrain interaction by slightly sloping the leading edge and cutting the trailing edge hard to make a quick and clean exit.
“The Mizuno Pro S-3 works embody the legacy of why so many pros and accomplished players have fallen in love with Mizuno,” said Voshall. “Designed with only two objectives, feel and control, the Mizuno Pro S-3 will raise the bar for those seeking ultimate precision and responsiveness.”
Price and availability
The Mizuno Pro S-3 irons will be available for pre-order January 24 and arrive at retail two weeks later February 6. They will cost 200 dollars for the clubs.
Custom Mizuno Pro S3 Grips
$200
The Mizuno Pro S-3 irons embody refined craftsmanship and elite performance, combining Mizuno’s renowned forging expertise with the precision and versatility demanded by today’s players. With a sleek, compact profile and exceptional feel, the Pro S-3 is the ultimate choice for players looking for precision and control on every shot. Iconic Mizuno Pro Feel The Mizuno Pro S-3 delivers the signature feel that has cemented Mizuno’s reputation. This exceptional feel is derived from the advanced Grain Flow Forged HD process, carried out exclusively at Mizuno’s Hiroshima plant, and is enhanced by premium materials: 1025E Pure Select Mild Carbon Steel: Provides a soft and responsive touch that players love. Copper substrate: Subtly enhances vibration patterns, providing a smoother, more connected feel with every stroke.
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Jack Hirsch
Editor of Golf.com
Jack Hirsh is the Equipment Editor at GOLF. A native of Pennsylvania, Jack is a 2020 graduate of Penn State University, earning degrees in broadcast journalism and political science. He was captain of his high school golf team and recently returned to the program to serve as head coach. Jack also *tries* to remain competitive in the local amateurs. Prior to joining GOLF, Jack spent two years working at a television station in Bend, Oregon, primarily as a multimedia journalist/reporter, but also producing, anchoring and even presenting the weather. He can be reached at jack.hirsh@golf.com.