Max Homa has left Titleist for COBRA, which is interesting, I think, if only because it’s been a while since a PGA Tour player switching equipment brands was less important. We’ll probably have to go back to John Rahm leaving TaylorMade for Callaway to find anything of note.
The fact is that the market has changed. You can chalk this up to changing philosophies about how best to maximize the value of tournament staff and LIV growth, which, regardless of how you feel about the league, is clearly a low value in terms of eyeballs and, ultimately, sponsorship ROIs. .
And that brings us to this week’s announcement.
Max Homa has signed with COBRA PUMA Golf.
Homa is currently ranked 41ststr in the world, but not long ago he was a Top 10 player. With Jordan Spieth and Justin Thomas struggling (and with all due respect to Wyndham Clark), Homa has arguably been Titleist’s most marketable asset. He brings more personality to the table than your average tour pro and has a strong following on social media, which likely explains why COBRA was willing to make its biggest investment since Bryson.
Hopefully this turns out better.
Pro tip, Max, avoid phrases like the driver inhales.
According to the press release, Homa will be playing a bag full of COBRA clubs, although it appears he has TaylorMade Fairway woods in his bag this week. Adjustment periods are common with new device deals, so we probably shouldn’t do much about it. Homa will also wear PUMA shoes, although his new clothing deal is with lululemon.
COBRA needed a son
COBRA boasts a sizeable staff of 30 professionals. The fine print here reads on tours around the worldand when you consider that Homa joins a COBRA Top 5 that includes Rickie Fowler, the semi-retired Lexi Thompson, Gary Woodland and Jason Duffner, it’s fair to say that COBRA needed more star power.
The timing certainly seems right. With the combination of 3D printing and the new FutureFit33 hose on its DS-ADAPT metal woods, the COBRA feels like it’s sitting on a pair of game-changing technologies. It seems no coincidence that Homa’s first official citation as a COBRA employee mentions both.
“I am very excited to join the COBRA PUMA GOLF team. Equipment that is on the cutting edge of technology and the most comfortable shoes in the game are a great combination for any player. Throughout the testing process with the COBRA Tour and R&D team, I have been extremely impressed with the performance of the clubs and feel they will really give me a competitive edge. I love the look, sound and feel of the new DS-Adapt driver, and the new FutureFit33 shell is a game changer in terms of fine-tuning performance. And what the COBRA team was able to do with my personal set of 3D printed braces absolutely blew my mind. The COBRA PUMA GOLF brands are definitely a natural fit for my game, style and personality, and I look forward to a long-term relationship that will be fun and exciting for years to come.” – Max Homa
DS-ADAPT 
FutureFit33
3D printed handcuffs
He nailed it.
The bigger picture
Take the quote for what it is (parts and parcel for this sort of thing), and while access to COBRA technology comes with the deal, we can safely assume that like most contracts, this one has a lot to do with the money.
For Titleist it’s a numbers game. That said, it’s not so much about who, but how much, and while the loss of Homa will likely sting for a bit, breaking the bank for any single player has never been part of the company’s approach.
Homa is not the first to leave greener pastures.
For COBRA, it’s easy to admit that it desperately needed to spend and perhaps overspend on Tour staff. The company has been one of the most innovative in golf over the last decade and the clubs perform. There is no shortage of products, the missing part is awareness. With that in mind, Max Homa, with his ability to raise awareness of 3D Printing, FutureFit33, and everything else COBRA brings to the table, seems like an ideal fit for a brand that has struggled to capture its share of the spotlight. the last few years.
It’s too early to tell how this will work, but it sure makes sense now.
Have your say
What do you think? Is this a smart play for COBRA? Does this move make sense for Max Homa?
Post Max Homa Believes His Future Fit is with COBRA PUMA. appeared first on MyGolfSpy.
