By Richard Pagliaro | Sunday, November 9, 2025
Photo: lululemon
The BNP Paribas Open is undergoing a major change.
Mul
lulhemon has signed on as the new Official Apparel and Footwear Accessory of the BNP Paribas Open.
The combined ATP/WTA 1000 tour calls the partnership “a significant step forward in the BNP Paribas Open’s mission to deliver an unparalleled combination of exciting on-court competition and elevated experiences for fans who travel to Indian Wells each March.”
“Lululemon is a natural partner for the BNP Paribas Open and truly embodies the spirit of Tennis Paradise,” said Philippe Dore, Director of Marketing at the BNP Paribas Open. “From their high-quality apparel to their focus on performance, lululemon shares our passion for excellence and delivering unforgettable experiences. Together, we’re excited to enhance the world-class atmosphere that makes Indian Wells such a special destination for players and fans each March.”
Former US Open finalist Leylah Fernandez and former US Open semifinalist Frances Tiafoe are among the prominent ambassadors of the lululemon brand.
This collaboration will showcase lululemon’s athletic and lifestyle apparel and footwear at the BNP Paribas Open, including the company’s high-performance, stylish tennis gear that offers athletes innovative solutions on and off the court. lululemon and the BNP Paribas Open will debut an exclusive line of co-branded merchandise at the Indian Wells Tennis Garden next March, along with a fan activation for all guests in attendance.
In addition, lululemon will outfit more than 2,000 BNP Paribas Open volunteers, tournament officials and ball crew in official tournament apparel and footwear each spring in this multi-year agreement. Lululemon succeeds Fila as the official apparel and footwear manufacturer of the BNP Paribas Open.
“Community is at the heart of everything we do at lululemon,” said Celeste Burgoyne, President, Americas and Global Guest Innovation. “Tennis may be an individual sport, but it’s deeply rooted in connection – and that’s why it’s been part of our story for years. Partnering with the BNP Paribas Open gives us a meaningful way to engage with our athlete ambassadors, fans and guests who embody the values we hold dear: staying strong under pressure, moving with purpose and building community.”
Here are the brand’s future plans for Indian Wells as shared in the announcement announcing the partnership:
As part of the new partnership, BNP Paribas Open and lululemon will debut a signature line of co-branded merchandise. lululemon will have an expanded Tennis Paradise Shop section on site, as well as a standalone retail and fan activation space at the Indian Wells Tennis Garden retail court. More details on the collection will be announced before the tour.
Fans headed to Indian Wells in March can also look forward to “lululemon day,” which will take place on Sunday, March 8 during the middle weekend of the event.
