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Liv Golf hires former Premier League execution as president of business operations


Chris Heck brings 30 years of experience in the sport industry in his new role in Liv Golf.

Chris Heck has a new role in Liv Golf.

Liv Golf’s courtesy through Aston Villa FC

Liv Golf’s C-Suite has a new face.

Sports industry veteran Chris Heck is joining the League in the newly created role of the President of Business Operations, Livy notified on Thursday. Heck, lately, was Aston Villa FC I Premier League FC; Before that he held leadership roles with the Philadelphia 76ers of NBA and New York Red Bulls of Major League Soccer.

Heck is believed to give rapid growth, increased property ratings, raising brand awareness and fan development and partnership efforts during his term in each of his previous professional sports posts.

While it was in Aston Villa, it is said in Liv’s statement, heck more than doubled trading revenue, increasing the club’s rating by nearly 20 percent in two years. Over his long stay with 76ers, HECE’s highlights included the value of exclusivity rising by more than $ 2.5 billion, and a home game sales strip that lasted more than 200 matches.

“Chris Heck brings a commercial mentality, the proven ability to attract, hold and develop talented leaders, and a stable and proven record of exponential management growth for the businesses he runs,” said Liv Golf Scott O’neil in the release. “Chris’s passion for setting up brands, engaging corporate partners, providing authentic engagement of global fans and brands, and a move to innovation will ensure that we continue on a strong growth trajectory for our league and teams.”

Over the past few months, Liv Golf has added new Fox, ITV, Dazn, and KC Global Media partnerships, and many league partners, teams and events, including Porsche, Tikk, Reebok, Decent AND Ping.

Heck will be responsible for executing Liv Golf’s business operations on a global scale.



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