One of the fascinating parts of The Dark Landscape of Pro Golf is that participation within persons did not necessarily correspond to TV assessments or general engagement.
TV ratings, which control so much from the future of Pro Golf, are spoken in length as PGA Tour is back from an abysmal 2024. Meanwhile, Liv continues to fight in relative anonymity.
The audience difference is nearly 20-fold a few weeks. Of course, the tournament that has a contract of $ 700 million a year with CBS and NBC is an important manufacturer of change compared to Liv that is in Fox Sports.
Last week, Liv had 334,000 viewers while championship FedEx St. Jude had 3.6 million. This considerable gap has been present every week that both shifts face each other – even when the tournament has a mediocre event or a little drama on the table.
Now in its fourth season, Liv has never broken 500,000 viewers in the SH.BA
And yet, clear inequality in other assessments and metrics of commitment makes NO relate to participation within persons.
Liv is spending a promising year of participation
There is no doubt that Liv has been able to attract excellent participation numbers in 2025.
While not every event in their schedule is filled on the lips with fans, there is clearly a market within people for what they are doing.
Last Saturday in Liv Chicago won the best one-day participation numbers in league history, an increase of approximately 25 percent compared to last year’s event in the same course. These numbers were expected to break down this week-maybe twice-while the county travels to Indianapolis Pro Golf-Storved. Next week, Liv Michigan in Plymouth, only outside Detroit, has similar hopes for determining attendance registers.
Anecdotally, participating in fans in Agoikago and Indianapolis have said the bases were saturated with fans. Long entry lines and large galleries were posted on social media. The concerts have been a big draw as groups like Good Charlotte, Imagine Dragons and Jason Derulo performed after the game is over.
Chicago and Indianapolis are two cities that the tournament has largely ignored over the years, so it is smart for Liv to benefit from these areas.
I wrote about this last year when Liv came to my Nashville hometownA place that has not seen Golf Tour since the Truman administration. More than 40,000 fans participated.
Are other stories of success. The Liv Dallas event in June without more than 50,000, setting up an American record that then broke down these last two weeks. And, of course, the Liv Adelaide event has been the poster for mass crowds as more than 102,000 watched earlier this year, shaking 94,000 scored record last year.
Not every event has threatened a sale. Liv Miami and Liv Mexico City did not reach 20,000 fans.
However, it would be naive to say that there is no significant market for golf fans to see high good competing in places that are desperate to see the best of the game. Especially when we march through the days of August dogs when the sports calendar is rare and many children have not returned to school, Liv is capitalizing on well -established tournaments.
Those increased participation numbers meet or exceed most of the stops in the tournament. With the exception of events like WM Phoenix Open, player championship, passenger championship – and some others depending on this year’s field – current LIV participation numbers are at the same time as the tournament.
There are more than three times the number of tournaments than Liv’s events, and Liv has the luxury of getting to know all its players will appear on each of its 14 tours.
The fan experience is also helped by a shorter time window of the game. You go for weapons start and you know that everything will be done in less than five hours. Playerdo player you want to see will be on the course at the time.
For this reason, Liv has benefited from hitting markets with energy and money with good participation.
But participation is a relatively small factor in success
In the list of advantages for financial success, participation ranks much below with a lucrative television contract, vision ratings and corporate support sponsorship.
Liv has done OTHER USEFUL progress in these areas. The Director General of the League, Scott O’Neil, said that the total value of the LIV contract for league sponsorships has increased by a factor 10 This year. Adding Salesforce and HSBC to the sponsor sponsorship is a stimulus.
However, everything always turns into the product.
Without the Corporate Infrastructure of the tournament and the deal set on TV, LIV must attract interest through the viewer’s experience in order to compete.
Anecdotal estimates and evidence suggest that Liv is not attracting much sustained INTERESTS
Fans in Agoikago, Indianapolis and Detroit have been accused of participating in a pro golf tour, but they do not look so ready to see Liv Singapore.
Contrary to popular belief, I say some nice things about liv. They have made some positive steps.
It is just that none of this will matter if people do not watch on TV. Liv is a boring type. What makes it an hour better than the tournament?
Savanah bananas lead a pleasant life traveling from city to city and selling baseball stadiums – but those Little League players do not sign $ 300 million.
For Liv to make money and be functional, fans will have to look.
And it will have to be more than a week a year that they buy a ticket to be there in person.
office Liv continues to set the participation data first appeared in MygolfSSS.
