Last year Adidas launched his “You have this” Campaign aimed at breaking down the negative pressure of athletes by promoting encouragement, positivity and importance of support systems, whether parents, coaches, teammates or friends.
While the early phases had stars such as Lamine Yamal, Aitana Bonmatí, Trinity Rodman and Anthony Edwards, Trinity Rodman and NBA, the campaign has now reached new heights with the world icons Lionel Messi and the NFL Patrick Mahomes superstar.
In the most recent video, Messi and Mahomes face a friendly challenge of rolling ribbon, instant with each other to run faster and to push more.
The clip ends with a note of light, with the two athletes who move playful of the hands of speed controls, sharing a moment of competitive camaraderie.
In addition to the tone of sensation, their wives (Antonela Roccuzzo and Brittany Mahomes) also make appearances, reinforcing the basic message of the campaign: that the mood and friendly competition among loved ones can help athletes press their limits.
Speaking of collaboration, Mahomes, quarterback of the Kansas City heads and widely considered one of the biggest NFL players of all time, said that “it was an honor to unite” with Messi.
“In sports, as in anything you are passionate about, the play never stops. But no one is successful alone. You need people who believe in you and challenge you to be better,” he said. “It’s a reminder that we get more together than we could ever alone.”
Messi echoed the feeling: “Patrick and I come from two different worlds of football, but the passion is the same.
“Getting to know people everywhere is looking and believing in us, it leads everything we do,” he said. “The support of fans around the world is More than wordsMore than words, and we hope you inspire everyone to get up. “
Even the largest athletes in the world need support, be it a teammate, a partner or a rival who pushes them to go a little faster.
