Transforming Boston and London Marathon runners into elite athletes
Puma has launched a first-of-its-kind global running program called Project3, which will allow participants in the 2025 Boston and London Marathons to experience life as a professional athlete and test new race-day products, plus the chance to win huge cash prizes based on
Project3 will enable the 100 runners participating in each race to prepare for race day just like Puma’s elite athletes, with exclusive access to the brand’s most innovative running products that will revolutionize their race day experience.
Puma project 3
Project3 participants will gain unprecedented access to Puma Elite Running Team coaches, elite athletes and Puma innovation experts, all of whom will provide guidance on various aspects of their training cycle to ensure they come to race day with the same mindset;
Puma will also offer all Project3 participants the chance to walk away with a $3,000 cash prize if they break their existing marathon PB by three minutes or more.
Puma will also award $3,000 to the fastest Project3 runners, male and female, and to the male and female runners who break their marathon PB by the largest margin of any Project3 runner.If one individual secures all three awards, he could be awarded a whopping $9,000.
In addition, Puma will reward these six individuals with an all-expenses-paid trip to a Puma-sponsored race in 2025 and equip them with up to $5,000 worth of Puma Running products for a year.
How to apply:
Candidates must meet the minimum criteria considered for selection, including:
- Valid entry into the 2025 Boston or London Marathon
- Available marathon PB 3:10 or less
To apply, visit puma-project3.com. Applications will close at 15:00 (CET) on 27 January.
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