Look, I love it when collaborations actually make sense. Most of the time, we get partnerships that feel like they were dreamed of throwing arrows on a random brand board (still holding out for title X Old Spice).
But every time of a while, something comes together that is so perfect in the nose, it actually works – as Sunday Swagger joining unbearable (Because nothing says that golf fashion is like half an official golf sandwich).
Enter into Johnnie Walker X Devereux Golf The “Cup Spirit” collection and, friends, this hits differently. Golf and whiskey? It is such a natural pair that you would think every distiller would have a golf line so far. Maybe they do (it is possible that I was really drunk and forgot), but this actually feels thoughtful.
With the Ryder Cup for the first time in Bethpage, Johnnie Walker decided to faint in the most inspired golf rivalry (see what I did there?) With a collection that includes everything from hockey shirts (I will reach it) to the cocktail boxes that will be perfect for the American and the European premium scotkey premium that is not about.
The dress that has (some) meaning
Let’s start with Johnnie Walker knitted cardigan Because, apparently, we have reached Peak Golf when the whiskey companies are making sweater. Created from soft knit cotton with the Johnnie Walker Golf Club logo on the back and displaying a “removable man and skull on the front. The red sleeve adds what they are calling” a delicate population of distinction “, marketing talk about” Look, we set the whiskey brand in a golf jersey “.
Then is Johnnie Walker Topo Polo, which comes in the “Golden Topo” and “Sky Topo” colors representing Team USA and Team Europe, respectively. Topographic design reflects “course change lines and continents collision”. It contains moisture technology and the high density brand of the moving man, with the skull table and “Continue to walk”. Because nothing says peak performance How to have a whiskey mascot on your chest while you are trying to break 80.
Jerseys hockey, because… why not?
Now for the best part (except whiskey).
Things become miraculously weird with hockey shirts, which are apparently becoming a thing in golf.
Thank you, Happy Gilmore.
It is a strange choice for a whiskey -themed golf collaboration, but since almost nothing makes sense anymore, I’m going with it. These limited edition parts come to Team USA and Team Europe Colorways, displaying embroidered patches, app logos of app and cut and cut fabrics.
Jerseys are described as “one-one-tank, deceived” and, frankly, in a world where we are placing carbon fiber in everything and selling drivers for $ 650+, hockey shirts for golf fans feel almost sensitive.
Jerseys October 15 Which gives you only enough time to understand how to explain to your partners playing why you are wearing one.
There are hats and T -shirts available to those who want something a little less hockey. Sadly for purists among us, Johnnie Walker Blue Label Bags Sunday (limited to 100) already sold.
Think of it as an additional $ 248 in the pocket there. My daughter says this is the math of girls.
Cocktail kits for people
Perhaps the most sensitive part of this whole collaboration are complete. Available in US and Europe publications through Courier Courier, these sets come loaded with everything you need to make their signature drinks: “Keep Walking 18” and “Johnnie Lemonade”.
Keep Walking 18 contains Johnnie Walker’s Black Label, Rose Lime, lemon juice, ginger beer, soda water and angostura bitterness. Basically it is a whiskey highball with aspirations, served in a glass of collins with a lemon wheel and mint bouquet because the presentation matters when you celebrate (or commission).
Lemonade Johnnie keeps it simpler with black label, lemon juice, simple syrup and icy tea. Then the type of drink that says, “I’m sophisticated enough to drink whiskey, but approachable to mix it with icy tea.”
Eachdo Kit comes with a 375 -ml bottle of Label Black Johnnie Walker, all mixers, brand metal cups, a cross -body bag, a Devereux hat, golf balls and cannons. Likes like the morning of Christmas for adults who have strong thoughts about golf equipment and coffee drinks.
European fans may want to consider ordering two sets – you will need additional whiskey when the USA team inevitably prevails in Bethpage.
The tour of the tournament in the cup
From September 24-28, Johnnie Walker is bringing their brand truck to New York City for observation holidays, road games and samples of their signature cocktails. They are calling it “bringing golf to the street”, which sounds like either the best or worst idea someone had after someone decided to put the windmills and clown mouths in miniature golf courses.
You can track the truck seats in Johnniewalker.com/clubhouse Assuming you are the type of person following brand trucks around the city for free whiskey samples and golf on the street. No judgment – we have all made controversial decisions on behalf of free items.
Ultimately
This collaboration works because it accepts something that golf has danced forever: a considerable part of the game occurs after the 18th hole and that part often includes adult drinks. Johnnie Walker and Devereux You are not trying to revolutionize golf fashion or recreate the wheel. They are simply bowing to the natural partnership between golf, whiskey and look good as they both do them.
Is a hockey shirt needed for your golf dresses? Maybe not. Will you look funny by wearing it with your local muni? Almost certainly. But will you feel like you are part of something bigger than yourself when you are drinking a continue to walk 18 as you see the Ryder Cup unfold?
Absolutely.
And sometimes, this is exactly what a good cooperation has to do.
Cup spirit collection is now available with perfect cocktail sets for Americans celebrating victory and Europeans who drown their pain in style.
office Johnnie Walker X Devereux Golf: Cup collection spirit first appeared in MygolfSSS.
