Jason’s day played his first Masters practice all week in a vest covered in birds (red-and-black tanagers, eastern birds, red-headed woodpeckers, among others), so you’d be forgiven if you missed a new sponsor he’s emblazoned just above his flock of feathered friends.
On Monday, day and retirement planning provider TIAA announced a new partnership that announced the 13-time PGA Tour winner and 2015 The PGA Championship winner as the company’s inaugural “Golf Ambassador”.
In a release, TIAA noted Day’s “perseverance, discipline and relentless focus on the long game,” as well as his ability to reach a younger demographic through his popular YouTube channel, The Lads, as reasons why the partnership between the Australian star and the financial planning firm makes sense.
“Partnering with TIAA feels right because we share the belief that everyone deserves a secure financial future,” Day said in a statement. “I’ve worked my entire career to build something sustainable: for myself, for my family and for the next generation. TIAA is doing the same work for millions of people, and I’m proud to help bring that message to a new generation.”
Micky Onvural, TIAA’s chief marketing and communications officer said: “Jason Day is not only one of the most accomplished players of this generation, but also part of a movement that is reshaping the look and feel of golf. Jason has helped bring the game to new audiences, making it more accessible, authentic and exciting for the youngest and most exciting fans. The highest level and that spirit of perseverance is exactly what binds him. so naturally with TIAA’s mission and the people we are proud to serve.”
The partnership will see Day and TIAA work together on “a number of brand initiatives, digital content and engagement opportunities.”
The day is ranked 41st in the world. He has two top-10s in seven starts in 2026 and is coming off a T6 finish at the Texas Children’s Houston Open two weeks ago. In 14 career Masters starts, he has five top-10 finishes, including a T8 in 2025.
