Jake Paul vs MIke Tyson has 108 million.
Canelo Alvarez and Terence Crawford played to a draw over 41 million global viewers on Netflix,.
These were moments that people felt them had to see
This one? People checked in. Then driven.
33 million tells you interest is mitigated
It wasn’t audience growth. It was audience sorting itself out.
Jake Paul – Mike Tyson worked because it felt dangerous. Age. Weight. Unknowns. People wanted to see how ugly it could get.
Canelo vs. Crawford worked because it was real tension. Skill risk. Inheritance risk. A fight where both men could lose something that actually matters.
Paul against Joshua didn’t have it.
Once it became clear that Joshua wasn’t confused, wasn’t hesitating, and wasn’t under pressure, the curiosity faded. Heavyweight math took over. Size plus discipline beats ambition every time. Viewers sense it early on, even if they can’t explain it.
They tune out as soon as the answer feels inevitable.
What this number really says about Jake Paul events
Paul is still pulling numbers. No argument. But the drop tells you something important.
The audience does not automatically follow him any fight. They follow him in uncertainty. Once the fight looks like a controlled demolition, the noise fades.
It wasn’t old Tyson. It was not a coin. This was a man who walked up several floors too quickly, and viewers knew it.
That’s why 33 million matters. Not because it’s big. Because it turned out to be smaller than expected.
What it means going forward if this trend holds
If Paul’s next fight isn’t really in doubt, the numbers slide again. That’s the risk. The brand depends on risk, not outcomes.
And for Joshua, the number is also quietly cutting down. Beating Paul didn’t bring new eyes him. It borrowed Paul’s crowd and lost a chunk of it along the way.
Joshua needs a real test, someone like Deontay Wilder, if he wants to prove he still has the chops to compete at the top.
If it has come to a standstill. If it dragged. If Joshua looked shaky for even a few rounds, the 33 million would turn into a long-term problem.
Instead, it confirmed something simpler.
f Netflix doesn’t keep delivering real drama, it will lose the very audience that showed up for the spectacle.
Without that, even big viewer numbers won’t be enough to keep it relevant in boxing.
