Fear among fans, a change in ownership Royal Paintings Bengaluru (RCB) Given its history, a name change would be understandable Deccan chargers franchise. However, expert analysis suggests the main brand, “Royal Paintings Bengaluru (RCB),” very difficult to change even after sale by current owner Diageo plc.
IPL 2026: Why the RCB name and brand will be retained
The main reason for RCB’s name and logo is expected to remain unchanged, Despite the sale by Diageois the huge financial and brand value attached to the current identity transferred to the sale of the enterprise. Star sports presenter and commentator Tanay Tiwari He clarified the situation and said:
“Yes, RCB is for sale, but it’s not going to change its name. It’s like a person like you or like your house. Tanay said.
The existing brand, logo and name are considered assets of the franchise organization. Any high-profile buyers such as those who show interest Adar Poonawalla or Parth Jindalyou will receive a complete business entity comprising the valuable and highly recognized RCB trademark. Tiwari emphasized the financial folly of a rebrand:
“Why would someone spend 1.2 billion dollars, almost 10,000 crores, to re-unite the team and the RCB brand, the name, the logo and everything about RCB will remain unchanged. Tanay is over.
Keeping the established name for a new owner is the most logical and financially prudent decision as it preserves the existing fan base, merchandise revenue and billions of dollars in brand equity since 2008.
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IPL 2026: Sales and the ‘core’ business factor
The change of ownership is expected to be completed by March 31, 2026, with Diageo PLC willing to reclassify RCB as a “non-core” business and sell its entire stake in the franchise. The original name, royal issues, was chosen by the former owner Vijay Mallya Introducing the Indian whiskey brand, the royal calling.
But a brand is no longer a marketing tool for a soul company; It has become one of the most recognizable and valuable sports franchises globally. With the sales process overseen by a leading merchant bank and attended by high-profile buyers Adar Poonawalla (Director General of Serum Institute of India) and Parth Jindal (co-owner of Delhi Capitals), the focus of the operation is to increase the selling price, which is directly linked to the value of the existing brand. Therefore, any buyer investing around $1.2 billion (INR 10,000 crores) will be motivated to use the existing brand equity, it is very unlikely to change a name.
Read: Royal Draws Bengaluru: 3 Foreign players can keep RCB ahead of IPL 2026 auction
 will lead to a name change. The original name Royal Challengers was chosen by former owner Vijay Mallya to promote his Indian whisky brand, Royal Challenge.){kind=link}