How the opening of American women is correcting Mike Wan’s LPGA TV ‘Poetry’

One day, we can talk about the second round of Nelly Korda in this open American women’s open, and the moment her career changed.

For Nelly, a victory in Erin Hills would be the jewel of the crown of her different carbonated career, bringing 60 percent of her way to Grand Slam and continuing her climb to the top of the women’s game. Its 67 on Friday, to move on to five under the tour and well within the second round Mao Saigo leader, would be the catalyst that started it all, raising it on the manager’s table.

Right now, however, we’re talking about the second round of Nelly Korda in Open Women Open because we can see it. All its. Every single transmission stroke. FREE, also – coming to us live in the open food of women in the US.

On Friday afternoon, the second round of Korda 67 in Erin Hills won the so-called “master” treatment from the USGA content: a 16-minute superclip of any blow living on the USA social media channels (as Augusta National does with all competitors in the Master app). By nature, the video is nothing special – but like many other essential parts of the world of “content” golf in 2025, it is the exact type of catnip that descends as music in the ears of golf Hardcore fans.

“But they also get a tenth of men’s golf network opportunities,” Wan said. “I’m not really sure if it is chicken (or). I wish I had two seasons where women are on TV on the net for 37 consecutive weeks and see what it looks like, but we never had that opportunity. I have that regret.”

The moment of the clarity of Wan on the subject of television was to discover his approach to both works: the previous and his present.

In the case of his previous work, as he approached the issue of television as a problem that needed adjustment. If the women’s golf had very few hours on the TV on the net, then the easiest solution was simply … get more hours on the TV network. Yes, LPGA viewing is undoubtedly lower than most professional men’s golf (although routinely does Liv by norm), but the number of hours the LPGA spends every year on national television networks compared to PGA Tour.

The question where he faced in his efforts to SELECT The problem was as it posed: Chicken or eggs? Is the source of LPGA deficiency for the main hours on TV TV viewing, or is it unclear TV viewing for the LPGA that is being caused by the lack of main hours on TV?

In the USA, however, while it seems to have moved its perspective: TV problem is not a hour matter, is a volume ABoUT

Yes, opening women in the US bears extra weight in rights negotiations, making it easier to have more hours in NBC. But every golf fan will tell you that television watches are just a component of a great tournament. For years, the masters had the most limited television window in Golf, while at the same time they served as the most beloved sports event.

The Augusta National – and to a lesser extent, open, open -minded of American women – is exploiting as much as possible from those hours. that It is the approach that seems to be prevailing the USGA while going on the weekend by Erin Hills: Not only more, but better.

This week’s open telekasti will have the most hours of any event this year on the TV network and the full weight of the NBC Weekend Golf Timeslot. There will also be a full bag of NBC Golf toys: a host of unique drones and graphic packages to go along with the first application of drone tracker technology in women’s game. Joining these additions is the most powerful digital media that ever offers at Open Women Open, with clips like the 16-minute highly highlighted videos of 16-minute kords shot by the USGA home video team.

Separately, these changes are not at all enough to move the needle. But together they form a kind of volume -centered approach to the women’s golf covering that makes the tour cover smelt More significant – and that is nothing.

Is it enough to turn the wave for women’s golf? USGA and NBC can only control so many parts of the puzzle. As Augusta’s national chairman, Fred Ridley pointed out in the 2024 masters, part of the WNBA base reason in the Caitlin Clark era is the existence of a truly transcendent superstar. Women’s golf may not yet have his figure Caitlin Clark – or Tiger Woods -.

But there are Nelly Korda, who enters the weekend in Erin Hills with a real chance in a career -changing victory. An afternoon of Sunday at NBC with Corda Bullets for fire in quarrel would go a long way towards offering the kind of view and story that every sports league wants.

A Korda victory would be a result that fits the USGA and NBC attempt in this championship. But as the sun sets on Friday, all we know for sure is that we will be able to see them all. This is a step in the right direction for chicken OR eggs.