The match promoter Eddie Hearn says that Jake Paul is doing a better job than Canelo Alvarez and Terence Crawford to reach fans on social media and hip his fights.
Jake Paul’s star of social media
- Youtube: 20.9 million subscribers.
- Instagram: 28.4 million followers.
- Tiktok: 18.5 million followers.
- X: 4.7 million followers,
“The reason why Jake Paul is doing so well with Netflix is ​​that he is uninterrupted, and he is very good at talking to the fanbase, the follower and the client,” said Eddie Hearn, chairman of the match room. Australian box centralDiscussing why Jake Paul will do a better job to promote his battles on Netflix than the coming September 13 collision between Canelo Alvarez and Terence Crawford.
Not only does Jake Paul post on X and Instagram, but he also has a YouTube channel and creates entertaining content to build another. During the build -up for his fighting, he makes the effort to build hype by joking and roasting his opponents. He prepares ahead of time. With Canelo and Crawford, they just seem to show it up by showing up and responding to questions with short answers.
Why Crawford is not a superstar
“These guys, Crawford and especially Canelo, aren’t really interested. Crawford has no interest in promoting himself and being active on social media,” Hearn said. ‘Crawford has a good personality and an incredible story. I always said that Crawford should be an American superstar, and he’s not at all. ‘
Crawford and Canelo focused on their education rather than posting on social media like other fighters such as Shakur Stevenson, Ryan Garcia and Devin Haney do regularly. Those fighters could keep fans about them between the fights with their online presence on X.
“He earned good money in the Riyadh season, this fight (Canelo) and the Errol Spence battle. But he has to be an American sports superstar, and he’s not. This is not something he can do overnight at 36 or what he is now (Correction: 37 and 38 on September 28). You had to build it on the road.
“Look at Crawford’s achievements. He must be great,” says Hearn.
Canelo disagrees. He notes that Crawford did not fight the elite competition during his career. “You have not fought with anyone, and you naturally look like a big fighter (if you fight against less opposition),” Alvarez said at the press conference on June 27, 2025, pointing out that Terence did not have a tight competition during his career in 17 years that began in 2008.
Last updated on 08/25/2025
