it’s Happy Gilmore 2 Best movie of all time?
No one is making that case.
it’s Excellent entertainment And loaded with one-liners and silly moments that will make you entitled-name another film in which 85-year-old Verne Lundquist, known by golf fans for years by honoring the action in Amen Corner, gives the line “Gangster Sh*t, really”-but it is not without its shortcomings. “Early and mostly light entertainment begins to shuden in inanity that simply crawls,” write New York Times Brandon Yu film critic, “before shifting to an overlapping fever dream of famous income.”
it’s Happy Gilmore 2 The best traded film of all time?
Now, this is a worthy question for closer examination.
From our math, the promotional machine began to shake 16 months ago. This is when one of the stars of the original Gilmore The movie, Christopher McDonald, who played delicious shoot Smarmy McGavin, let In a Cleveland sports radio show that he had learned about plans for a continuation at a recent meeting with Adam Sandler, who played Gilmore and wrote the original script.
“I thought,” Well, that would be great, “McDonald said in the show.” So it’s in the works. Fans look for it, dammit! “
The cat was out of the bag, even if the moment wasn’t. Two months later, Netflix made the official official, confirming that he had introduced an agreement with Sandler’s production company to broadcast a Gilmore Continuing in November 2024, the film enjoyed another publicity when it kept an open call for extraction at a hotel in Morristown, Nj. Thousands of hopeful lined up the roads and waited for hours for their ratings, raising them This grief By McGavin’s Shooter X Account: “Everyone wants to meet the shooter. I get it.” In the same week, Sandler revealed in The Tonight Show with Jimmy Fallo that Kansas Chiefs City Tight Travis Kelce star would appear in the film, which drew the attention not only of NFL fans but also of Taylor Swift supporters (more in it later), dating Kelce.
In February 2025, more promotion, this time at the WM Phoenix Open to PGA Tour, where McDonald, appearing in character like a shooter, recreated the scene from the original Gilmore When the shooter slips Golpy’s coveted jacket Gold-a stunt made for-social-media if there would ever be one. Then, on May 31, the trailer’s fall came to a Netflix fan event in Los Angeles. “Fans went nuts,” the chief of the contents of Netflix Bela Bajaria told an audience last week at the New York City film premiere. “Performance is the best performance of the trailer we have had for every Netflix movie.” That was a few days after a wide 12 -legged Happy Gilmore 2 Golf Ball for the first time appeared on Times Square, in the mast usually reserved for the New Year’s ball.
If you have lost that promotion, you may have seen happy Gilmore spots from the US Bank, which sponsors the golf tour Hg2. Or bought a happy gilmore meal in the subway (collection cup included!). Or played happy Gilmore video game of Netflix, Golf mayhem ’98 demoWhich, Netflix says, “reflects the main events from the first cinematographic walks of Happy, placing you on links like Kid Subway himself.” Or played the habit of the Spotify itself Happy Gilmore The game, which the music transmission service called “an audio-visual experience created to enter your love for the film while presenting a new type of story”. Or made a run on snagging one of Gilmore Putters with limited gilmore publication It Callaway fell earlier this month and that almost immediately began to appear in the secondary market with four -figure price tags.
My favorite personal promo came through Bourbon manufacturer Elijah Craig, who marked the film’s publication offering “Kits Watch Party” for residents of any American city that has “happy” or “gilmore” in its name (there are 14 in total, reported Elijah Craig).
If you somehow managed to lose all that doing, surely you’ve either seen the movie so far or at least read about it or hear a neighbor talking about it. On Tuesday, Netflix announced that Happy Gilmore 2In the first three days of the broadcast, it had collected 46.7 million views. If that sounds like many eyes of the eye, it is. The audience not only transported the best opening for an Adam Sandler Netflix film, but also the most successful weekend of the opening of the SH.BA any Netflix movie. original Happy Gilmorewhich was released in 1996, it also benefited greatly, attracting 11.4 million more views in Netflix. Among those measures was my 13-year-old son, who is probably representative of a new generation of Gilmore Fans who knew little about Happy heritage until the continuation was realized. (Gilmore 3? Feel like a security, right?)
The other hit of Gilmore’s marketing genius was gathering Cast with celebrities and famous players. Maybe, as time Critic, you think Sandler overloaded it with the arrival, but that decision could have damaged the integrity of the film, it worked miraculously for its achievement. Fans of Bad Bunny, Post Malone or Eminem, who otherwise might have no interest in a Golf Sandler comedy, now had a reason to tune. Among the other celebs in caste, which drew from a wide noise of pop culture: risk Prophet Ken Jennings, Chef Guy Fieri and Wwe Becky Lynch star.
Taking Travis Kelce, the NFL star, in the mix, may have been the most frugal movement of everyone – less because of his ability to activate the nation’s chiefs and more because of his girlfriend. On Friday, when the film Ra, Taylor Swift, who is selective about what she approves, fired this invaluable outlet for her 280 million followers on Instagram: “Happy Gilmore 2 He had made me Cackling and cheerle the whole movie. An absolute should look, 13/10, go to look at @netflix as soon as possible. “
Golfists may not have the attraction of Global Pop stars, but the pool of the tour stars that Sandler and Co. Also recruited was nothing to smell in: Rory Mcilroy, Scottie Scheffler (Dude Can Act!), Bryson Dechambeau, Rickie Fowler, Fred Couple, Lee Trevino, even Jack Nicklaus. There was only one visible omission – yes, That other goat.
On Monday, Dechambeau team was published on YouTube The last episode From his popular series “Break 50” in which Dechambeau and a guest team friend try to explode 50 together from the driven teas. You get an assumption with whom he has partned.
Yup, Adam Sandler.
“This is a special,” reads the video description. “Today I’m trying to break 50 with one and single, happy gilmore. Go checkout happy gilmore 2 now in Netflix!”
As for this article, the Dechambeau-Sandler video has accumulated more than 5.3 million views.
The author welcomes your comments to alan.bastable@golf.com.
Basic alan
Golfit.com editor
As Golf.com executive editor, Bastable is responsible for running the editorial and voice of one of the most respected and trafficked places of the game and many trafficked games. He wears many hats – editing, writing, designing, developing, dreaming of a day breaking 80 – and feels privileged to work with such a talented group and workers of writers, editors and manufacturers. Before catching the reins on Golf.com, he was the editor of the features in the Golf magazine. A graduate of the University of Richmond and the Columbia Journalism School, he lives in New Jersey with his wife and four times children.
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