The launch of Hummel’s new Greenland home kit caused such a stir that the striking red shirt heavily influenced by the island nation’s heritage quickly sold out.
Another run is in production, but now also comes an impressive shirt that is born from the landscape and the harsh environment it wants to represent.
The icy blue shirt is inspired by the Greenland Ice Sheet, which covers 80% of the Earth’s mass and is the second largest body of ice in the world, behind only Antarctica.
The enduring strength of ice is an important theme within the release, tied to the unbreakable strength that is Greenland’s national spirit.
“It is part of who we are as a people: steadfast, resilient and with our hearts deeply rooted in our land and cultural heritage,” said Kenneth Kleist, president of the Greenland Football Federation (KAK).
“The new away kit captures that strength and unity, and serves as a reminder of the pride we take both as individuals and as a team. Whether it’s the roar of the crowd in the stadium or the silence of the glaciers, our pride remains unbreakable.”
Greenland itself, its heritage and values, played an important role in what produced hummel for the home shirt and this attention to detail has also gone into creating an outstanding away shirt. The design is influenced by intricate natural patterns shaped by ice, with textured graphics that celebrate the power of ice and details on the sleeves that pay homage to traditional Greenlandic clothing.
“The ice cap is a reminder of the strength and patience you need to endure in one of the world’s harshest environments,” explained Morten Lund, Hummel’s Marketing Director.
“Our goal was to capture this story in a design that resonates with both the team and the people of Greenland. It’s a symbol of unity, both with each other and with the land that shapes them, and we hope players will wear with pride.”
