Golf Channel has a new owner.
And an old logo.
If you were able to get past the acronyms and spinoffs—speak up last year’s Comcast newsyou’ll recall that the Golf Channel will no longer be part of NBC, but a new company called Versant. As a result of the change, the NBC peacock has disappeared from its logo. And the new logo, unveiled just before the new year, looks a lot like the old, pre-NBC Golf Channel logo.
It’s not an accident. What’s old is new again on the Golf Channel, which is trying to tap into a new generation of golfers while making sure to play with its loyalists as well. The network sent a clear message when they announced they would be rebooting the “Big Break” series with YouTube boy band Golf Good Good; the new-old logo doubles down on this idea.
The Golf Channel, which prides itself on its relationships with most of the major golf tournaments, said in a release that it will feature logo iterations that will feature the PGA Tour and LPGA Tour logos around its event coverage. And Tom Knapp, EVP and GM of Golf Channel, offered this:
“Our new Golf Channel logo incorporates elements of our 30-year history with a modern feel. Viewers and fans recognize the updated ‘Circle G’ from the past, now paired with our modern Golf Channel font, reflecting our evolution as a network. We look forward to serving those who participate in today’s golf lifestyle while staying true to our roots.”
With Knapp at the helm, Golf Channel has gone out of its way to highlight new content offerings as it creates its new lane. Their morning programming will continue to rely on podcast-style talk shows, continuing with Gary Williams’ smart and comprehensive 5 Clubs show and adding The Smylie Show, The Golf Channel Podcast with Rex and Lav, The Big Swing with Jimmy Roberts and the Vanity Index Podcast to its 2026 lineup.
The Big Break announcement came as Golf Channel is also making its way back into the competition-slash-exhibition genre that has taken hold in various forms in recent years, both on YouTube and in The Match series. December’s Optum Golf Channel Games featured a skills contest between Rory McIlroy and Scottie Scheffler and was well received. McIlroy’s long relationship with the net will continue into his future Versant; they recently announced the creation of a story studio“Firethorn Productions.”
And if you’re trying to keep score at home, Golf Channel has been spun off from NBC/Comcast alongside networks like MSNBC (renamed MS Now), CNBC and USA Network. Their new parent company is called Versant. Versant’s sports division is called USA Sports, which has trumpeted her plans to broadcast more than “10,000 hours of action-packed programming” by 2026.
All you really need to know is that the Golf Channel will probably be in the same place you left it. And you will recognize the logo.
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