When asked about the defeats by a female reporter, Fury did not hesitate to rewrite the history books. He argued that the official scores were simply a matter of ringside opinion rather than reality.
“I can’t help someone else’s opinion from ringside. I know in my heart I’ve won their fights,” Fury said.
While acknowledging that Usyk walked away with the decisions, Fury made a clear distinction between the scorecards and his own pride. He remembers showing sportsmanship after the final bells, but he made it clear that a handshake is not the same as an admission of defeat.
“If you’re a man, and you fight another man, if you lose, I shake the man’s hand. ‘Fair play.’ Listen, he did win. He got his decisions. He won. Fair play,” Fury said. “I kissed him on the head and congratulated him. But he knows, and I know he didn’t hit me.”
The Manchester native then turned the conversation to the business of the sport. He suggested that true victory is measured by marketability and global reach. Fury was proud of his new partnership with Netflix, suggesting that Usyk is currently struggling to find a dance partner for his next outing.
Fury turns to business talk when asked about Usyk losses
“He won the fights, and I have two losses on my record,” Fury said. “But guess what? I’m the one bringing Netflix to the box, and he’s the one out in the cold. Can’t fight for any money. It just says who won, right?”
There’s a certain irony in him bragging about a streaming deal while the man who took his belts sits at home with the undisputed crown. Usually, when a fighter starts talking about balance sheets and broadcast partners to answer for a loss in the ring, it’s a sign that they’re struggling to process the actual result.
The way he dismissed Usyk as “out in the cold” felt more like a defensive reflex than a factual observation. It’s a classic move from the Fury playbook: if you can’t beat the man on the scorecards, try beating him on the Forbes list. But by leaning so hard into the Netflix narrative, he’s almost admitted that the only place he can still claim to be “unchallenged” is in the marketing department.
Skillfully changing the subject was the best reporter could do, because once Fury starts down that path of defining victory by “clout” rather than boxing, the conversation becomes pretty circular. It will be interesting to see if that uncertainty follows him into the ring against Makhmudov, or if he can truly rediscover the “Gypsy King” of old.
Fury now wants to start a new chapter. The April 11 fight against Makhmudov gives him a chance to prove his confidence is backed by results as he tries to climb back to the top of the heavyweight stack.
