In this release, Flosports announces new staff and some personnel changes for the upcoming Diamond League additions to the Flotrack schedule. Most of Flosport’s social media winning their bid for the Diamond League is pretty negative, every FloSports release is scrutinized.
FloSports bolsters FloTrack staff for Wanda Diamond League debut
Former athletes and content creators via Brooks, ESPN and MileSplit to help with FloTrack’s content offerings.
Austin, Texas (October 9, 2024) – FloSports is adding to its FloTrack team in preparation for the 2025 debut of the Wanda Diamond League with several digital creators rooted in the sport. Hires include Jonny Pace, a lead content creator who previously worked with leading brands including Brooks, Nike, On and adidas, Nia Gibson, formerly Assistant Editor of Audience Engagement at ESPN , and FloSports editor John Davern. MileSplit. The trio will immediately contribute to FloTrack content.
Pace, a former cross country and track athlete at the University of Virginia, will serve as FloTrack’s senior content creator and play a significant role in vertical content development, including photo and video content efforts, event coverage, social content creation and front-of-camera responsibilities; Pace has been a sought-after freelance content creator in the running community for years, leading projects for major brands, athletes and media platforms.
Gibson, who ran at Syracuse and graduated from the Newhouse School of Public Communications, will serve as Associate Content Creator and produce and host FloTrack podcasts and studio shows, while playing a key role in creating social content and writing stories for FloTrack editorial. He brings previous NBA and overtime credits to the position.
After two years as MileSplit Pennsylvania State Editor, Davern will transition to a new role as FloTrack’s Associate Content Creator, contributing to written, social and video content creation and event coverage. Davern ran cross country and track at Lock Haven University. He has previous experience contributing to FloTrack content as a key member of the coverage team for the 2024 Paris Olympics, 2024 US Olympic Team Trials and 2024 Penn Relays.
FloTrack General Manager Ryan Fenton commented on the hires. “We are building a team that has genuine and deep ties to the sport of track and field. These are professionals who will speak from their place of expertise, providing the running community with a new level of access and representation with the best athletes, agents and brands in the industry, which we believe will help increase interest and enthusiasm for the sport locally. in the US”
The staffing comes ahead of FloTrack’s upcoming coverage of the Wanda Diamond League, Track & Field’s crown jewel, which hosts 15 of the world’s top track and field meets with men and women competing in 16 major sports. Pace, Gibson and Davern will join seasoned content creators Brian Deibel and Ashley Tysiak on a team led by Dan Hall, who transitioned from the company’s commercial partnerships team to a newly created head role in July. FloTrack’s content engagement metrics have seen significant growth this year, including a nearly 100% year-over-year increase in unique visitors to the platform and a 65% year-over-year increase in social engagement. FloTrack’s coverage of the Paris Olympics resulted in 137 million social impressions, 6 million social engagements and nearly 1 million unique visitors.
FloTrack is the voice of the Track & Field community, offering exclusive content and strong editorial coverage at the professional, collegiate and elite high school levels. FloTrack, powered by the acquisition of the NCAA Track and Field Results Reporting System (TFRRS), the official home of NCAA track and field rankings and statistics, provides unparalleled depth into the nation’s top track and field events. In partnership with MileSplit by FloSports, the largest high school running network in the US, FloSports broadcasts more than 500 track and field, cross country and road racing events annually.
About FloSports
Founded in 2006, FloSports is a global independent sports media company that provides live events, award-winning original content, always-on social experiences and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the best destinations for die-hard fans looking for comprehensive live and on-demand access to their favorite sports: Motorsports (FloRacing), Hockey (FloHockey), Wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field ( FloTrack). and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports, and more. Strategic partnerships with top conferences such as NASCAR, USA Wrestling, ECHL, Tour de France, NCAA and others contribute to more than 24,000 live events broadcast worldwide each year and available monthly or through annual subscriptions. For more information visit: flosports.tv:.
