By Martin Graham
UEFA plans to keep ticket prices for Euro 2028 largely unchanged, ensuring fans can attend matches at significantly lower costs than those seen at the upcoming World Cup in North America. The tournament, organized in England, Scotland, Wales and the Republic of Ireland, will dedicate around 40% of all entries to the more accessible ‘Fans First’ categories.
At Euro 2024 in Germany, tickets for the entry group stage were priced at €30 (£26) and €60 (£52). UEFA intends to maintain similar levels for 2028, with the aim of keeping these categories below £30 and £60. In addition to these tiers, there will be four main price tiers, along with a limited number of premium VIP+ options designed to help subsidize lower cost tickets for general supporters.
Tickets for the group stage above the previous Euros came in at €150 (£130) and €200 (£174), although the price for these categories in 2028 has yet to be finalised.
It contrasts with the prices and policies of the World Cup
The pricing structure contrasts with the approach taken for this summer’s World Cup in the United States, Mexico and Canada. Initially, the cheapest group stage tickets for England matches were set at $220 (£167), while the highest went to $700 (£523). Although Fifa later introduced a small allocation of $60 (£45) tickets for all 104 matches, availability remains limited.
The additional costs have also drawn criticism. Reports suggest the average price to park at World Cup facilities in the US is around $175 (£133), with spaces at the MetLife Stadium near New York costing up to $225 (£171) for group games.
Ticket allocation has also been a point of difference. UEFA has promised 10,000 tickets per nation for each group game at Euro 2028, while FIFA has provided fewer than 4,000 per national association despite larger stadium capacities.
In addition, FIFA’s use of dynamic pricing has led to fluctuating and often higher ticket costs during the on-sale phases. In contrast, Euro 2028 will not use this system, with UEFA committed to keeping around half of all tickets at affordable levels.
Resale rules, accessibility and exclusive prices
Resale policies also differ significantly between the two competitions. Euro 2028 tickets will be sold strictly at face value, while World Cup tickets are traded on a secondary platform where prices can rise, with FIFA splitting a 30% commission between buyer and seller.
Accessibility provisions highlight another contrast. At the World Cup, disabled fans must pay full price and do not receive a free companion ticket. For Euro 2028, they will be eligible for the lowest price categories and can apply for a free ticket for an attendee.
Although Euro 2028 prices will increase in later rounds, they are expected to remain well below World Cup levels. At the MetLife Stadium, ‘supporter value’ tickets for the World Cup semi-finals and final are priced at £3,119, while a comparable category at Euro 2024 costs €95 (£82.50).
Full details of Euro 2028 tickets, including prices and on-sale dates, will be published in autumn 2027, with the first sales window opening after the draw for the tournament in December.
Host sites from five nations
Euro 2028 matches will be played in several cities. In England, venues include Everton Stadium, Manchester City Stadium, St. James’ Park, Tottenham Hotspur Stadium, Villa Park and Wembley Stadium. Scotland will host the matches at Hampden Park in Glasgow, Wales at the National Stadium in Cardiff and the Republic of Ireland at the Dublin Arena.
