Liberty Media is starting to get its finger on MotoGP following the takeover of US company Dorna Sports, which could lead to various disruptions in Formula 1.
The European Commission approved Freedom media to buy 84% share Dorna Last July in a deal that brought MotoGP and F1 ownership under one roof. However, Liberty often overshadowed the premier class of two-wheeled racing in its early months.
However, MotoGP’s era of freedom is now becoming a reality, which is even higher. Doubt about the future of the Australian Grand Prix at Phillip Island. Dorna bosses are said to have held secret talks about moving the race to a street circuit in Melbourne or Adelaide.
The possibility of Melbourne’s Albert Park hosting both F1 and MotoGP races could be just one of many crossovers between the two series. And Ducati CEO Claudio Domenicali Liberty thinks he has a lot of F1 knowledge that he can use to develop MotoGP in the future.
What MotoGP rules do you want when Liberty Media changes?
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Ducati CEO Liberty wants MotoGP riders to have ‘personality’ like F1 riders
Domenicali admires how Liberty F1 has grown since buying the series for £3.3bn in 2017, with the four-wheeled championship now one of the most popular sports in the world. Thanks in part to the Netflix show Drive to Survive, F1 in 2011 By 2025, it has amassed 827 million fans.
Read more: Five F1 rules that Liberty Media should introduce to MotoGP
MotoGP in 2011 He cited a group of 623 million fans by 2025 after a 12 percent increase. And Domenicali thinks Liberty can expand MotoGP’s audience by turning its riders into “personalities” like F1 drivers.
“Yes,” said Domenicali. GPON On F1 being an example for MotoGP to follow: “Ten years ago it was much less popular than IndyCar or NASCAR.
“But now the appeal is very different. Before independence, people used to complain about boring races. But now they are discussing how to make it more interesting.”
“The drivers have changed into personalities, and that can be very positive for us as well. Bikes are smaller and more popular and the human body and the talent of the sport have more impact than four-wheel racing.”
MotoGP wants its drivers to become household names like Drive to Survive did for F1 drivers
You are the head of MotoGP, which track would you add to the calendar immediately?
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F1 opened its doors to the world more than ever under Livery, who shined as much light on the stories on the track as on the man behind the scenes at the center of the action. Netflix’s drive to survive has helped show who the F1 drivers are in particular.
While Drive for Survival often exaggerates events to create a larger storyline, its impact on F1 is hard to question. F1 has seen a lot of growth in America, especially in recent years.
Liberty wants MotoGP to grow in key markets like the US and China during its ownership of the championship, just like F1. And as Domenicali points out, showing who the riders are on the track will help improve the wider appeal of the championship.
While the average Joe might know who Valentino Rossi and Marc Marquez are, as two of the biggest names in MotoGP history, Freedom wants the average fan to know the rest of the grid. Drive to Survival F1 drivers are household names and MotoGP needs that.
