Jumpman, Jumpman, Jumpman. Those boys up to something.
In fact, Jordan Brand has been up to something behind the scenes for the last eight years by developing, evolutionizing, testing and repeating prototypes and models for the new Golf Shoe Air Rev.
While the brand under the Nike umbrella has remained in the golf conversation turning classic silhouettes and models like Air Jordan 1 Low, Air Jordan 14 and Jordan Nu Retro 1 in Golf shoes, Jordan Brand believes her Innovative Air will create in a new era for Jordan Mark Mark and, after all, Nike.
“Something a thing that only we can do as a brand that is unlocked by one of our oldest and most proven and real technologies – just used in another way,” said Matt Lead, Director of Nike Men’s Sports Shoe, during the discovery of Air Rev in Michael Jordan’s private golf club, Grove XXIII. “We see this as an opportunity as a technological platform for which we can stay for many years and there are other versions that we can work potentially.”
Instead of looking like a proven and true Jordan brand silhouette, Air Rev, available for $ 250 starting May 14 on Jordan.com and select retail partners throughout North America, is unlike anything the brand has done.
In the first for both Jordan Brand and Nike, Air Rev contains a mobile unit of air zoom inserted into a bag on the sidewal/back pavement intended to provide proper rhythm pressure. Completed by the Formula23 brand foam on the lead/front foot to give wrapped stability, Air Rev is about promoting optimal rotational speed and club speed based on how a golf player moves during a swing, especially in the transition from the downward backswing.
A system of dialing-holding owner as boa but is not-is beautifully wrapped and masterfully wrapped together under a colorful strip of Leno weaving to provide wrapping and content. The system is called flight blockage.
Instead of producing shoes for left and right players, the air enlargement unit and Formula23 foam can be exchanged to suit any preference and need.
Not only does Air Rev recreate Jordan Brand and silhouette golf technology, but the points and shoe attracting differs from previous models. Showing different shapes and sizes of rivets based on the pressure map data obtained from athletes during testing, the integrated attraction element was created to keep the light shoes without sacrificing control.
“You’re trying to create as much rotational speed as you can at a golf rhythm,” said Darren May, Grove XXIII’s Golf Professional and Jordan’s Golf coach. “To make it in a steady way from the ground upwards is extremely useful, obviously. Keyelect here is that you have a ballistic push from your foot track and a slowdown and re -establishment of that energy in your lead leg which is essential. You do not want that ballistic from both sides.
“The fact that it is connected to the torque that creates rotation with the foot that is as stable as possible allows us to position that air bag in a place where there is a suitable push and is very efficient.”
Air Rev gets his name from the “speed of rotating energy” as well as Jordan Brand’s aspirations for the revolutionary of the game.
While shoes still should not be available for testing, Jordan brand ambassadors including the wide Los Angeles Rams, Davante Adams and former -Cleveland Browns/Pittsburgh Stelers in the corner Joe Haden sports shoes in the Grove XXIII practice and shared their thoughts during cuttings.
“This legitimate can be the most comfortable shoes I have ever put on,” Adams said. “I usually go for five (player publications) but these can take their place. The look, feeling, stability he gives and is definitely a great, comfortable look.”
Air Rev look, especially belt, has raised some eyebrowsbut it is far from cosmetics or unnecessary. If anything else, it is the most important component of the entire design system and flight blocking system.
“Should there be a belt? That does,” the bullet said. “The belt is really what enables the flight blocking system to work and that level of control and that level of air bag holding as close to the foot as possible to create energy return.
“Michael said,” Well, so let’s not be forgiven for the belt and let’s celebrate the belt “, so he really pushed us to move forward and be more expressive in this and light the belt. Itneament is immediately known and immediately visible when you see the shoe on the course.”
Boasting a two -year waterproof guarantee thanks to synthetic skin brought by the Nike’s Global Football Team that is used in its famous Tiempo Cleats, Air Rev is the central point of Jordan Brand’s new era in Golf which also includes a new line of clothing this summer.
“I look forward to seeing where we go to this game,” said brand president Jordan Sarah Mensah.
office Dive Deep: Jordan Air Rev first appeared in MygolfSSS.
