Turki Alalshikh and UFC president Dana White created a new boxing promotion. The format is “the best struggle, the best.”
Ideally, the new company formed by Turki and White will work with the other promoters to make wonderful events and eliminate all four alphabet sanctions (IBF, WBA, WBC and WBO) once and for all. Justify Make them outdated.
Where would it leave all the fighters promoted by top rank, matchbox and Golden Boy promotions? Will they be excluded from fighting against fighters of the Turki-White Promotional Company if they intend to follow an insulated league, UFC format? If it’s just going to be like a league walk in isolation, it probably won’t work.
Folder-driven battles
It would be good for fans to have a league that completely eliminates the four sanction bodies and ranks one governing body. However, if a lot of fighters still work outside this new business, it will fragment the sport even more than it already is.
‼ ️ Turki Alalshikh and Dana White talk exclusively with the ring about their new boxing promotion: “Everyone knows the format – the best struggle best.” pic.twitter.com/pexv7jhidp
– Ring Magazine (@ringmagazine) 5 March 2025
According to the Ring Tweet, the plan for the new company is to follow Dana White’s UFC model. For fans who follow MMA, there are many fighters who are not with the UFC competing for other promotions.
So, if the new Turki-White Company uses the UFC format, they will fight their fighters. It may not work in box without a much larger pool of fighters who can compete. It will make it look like professional wrestling where there are a small handful of popular fighters who regularly compete against each other.
For years, we have seen different promoters rarely, if ever, work with other promotional businesses to achieve cross-promotion, cross-network opportunities. Will the new Turki-Dana business make the problem even worse?
If this new promotional company only offers competitions between their own fighters, it will spread and confuse fans and not improve the sport. The fights look like fame matches. What this can infect is when Dana White starts to place its popular MMA fighters in hybrid boxing matches, and tackle terrible maladjustments that are more non-competitive circus-like fights.
Fans are unclear about this new promotion for the sport. Will it be an isolated company, like Dana’s with the UFC, which only enter into fights with its fighters? In other words, it would be like a league, similar to the way the American Football League operated from 1960 to 1970 before merging with the NFL.
Dana White intends to box the UFC model in his new promotion with Turki Alalshikh. pic.twitter.com/25rkxswqp1
– Ring Magazine (@ringmagazine) 5 March 2025
Last updated on 03/05/2025
