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Friday, July 25, 2025

David Lauren about the effect and impact of Asics Frrontrunner


We are talking to David Lenicem – the importance of the global team of the global team of the ASSCs Frontrunner, the community’s strength and mental well-being

United by the passion of their movement and the diversity of those involved, Asics frontrunner Is there to inspire others? What a united team began in Germany, now more than 600 ambassadors from more than 30 countries around the world have increased 15 years ago.

The program is not only for elite athletes. It includes runners from all levels, beginners to specialists and focus on the supportor and cover the environment for all members. Asics in Frontrunner, which is connected to people, it is the belief that the movement can be positively affected by both the body and the mind.

To learn more about Asics Frrontrunner how it has grown over time and their work, Time spoke to the senior David Lenchem of their World Team. He explained why the program helps to inspire others to leave and embrace the practical lifestyle.

By vsmphotoevents

For anyone who doesn’t know much about Asicsnner, what is it and how does your journey take it?

Asics Frontrunner is a global community. We have more than 600 ambassadors in more than 30 countries, and one of our biggest strength is our diversity. We have runners from all kinds of backgrounds, running shapes and levels.

My journey with the Asics Frrontrunner team started in 2017. But in 2017, the first team gathered in Sweden, I applied and became proud Ambassador Asix. It was my childhood brand because I used to work in ASIC gear when I was a baby.

I became the captain of the Swedish team, and then I was the head of the Scandinavian community, then to Europe. Some time later, I was offered the role of the World Team Senior. I have experienced all levels and it’s helpful.

How did it feel like being elected for the Senior of the World Team Frontrunner and what the role implies?

The feeling was both pride and excitement. It was a more horrific role because of responsibility, but on that occasion.

I manage very direct contact with members and tell them about any information, activation or campaigns. I also organize international team events. For example, if you are the Sevillo’s marathon this year, Asics had a comfortable event, and we were involved in 100 fronts ambassadors.

I also conduct various aspects inside the community, such as diversity, equity and inclusion. Plus mental health and well-being initiatives.

Adventure bakery

Do you have special moments in Asics Frrontrunner?

The spark is one of the relay, Italy, from France to Paris. It was an amazing experience that included Frontrunner members of Asics and Seven Athletes of Nadia Battocletti, Richard Ringer, Laura Hottenrott, Maureen Koster, Diane Volds.

While they did not run with us (due to the preparation of the Olympic Games, each station was connected to the athlete in one way or another. And they sent videos to make us happy.

Three of us ran all six days, and seven new runners joined us every day. At the top of that, some of the feet were open to the public, and we were connected to many passionate runners who helped us fill the relay. It was not about time. Everything was made by teamwork and run sparkle.

What is your journey running and how does it lead to where you are now?

I actually ran as long as I can remember. I don’t think it’s something inspired, but by becoming an Armenian, Frrontrunner made me look at and realize what really meant.

When I was a child I liked to run, but now I know that I do it because of the positive feeling that he had given me in life.

I ran my first race when I was seven years old. I don’t remember much of it and I just have pictures that my mother took. It didn’t go well because I was able to travel, so it was a pretty traumatic experience. I was over almost last time I think.

The next race I was running, actually 33 years later in the Associa Marathon. It was here that I was reunited and started to understand what it meant as a person. I did it on whims, because one of my friends was registered for it.

I noticed that a three-month-old marathon was something that I intended for, and then discovered various training programs. I slipped on the finish line 3. 04 and afterwards, the TV staff talked to me. My jaw is locked after a marathon, and it was necessary to fix a medical tent because I was in the evening.

By vsmphotoevents

How important is a healthy mind, the sound body in AsicsNner?

The sound body, the voice body is for me this powerful connection between movement and intellectual well-being, working not only for physical benefits, but also for positive impact. Today, all kinds of stress, pressure, and the movement can play an important role when it comes to our well-being.

As Asics was founded in 1949, the mission was that people help to achieve a healthy mind in a healthy body. And I am proud to share this philosophy with the world through our athletes, meaningful campaigns and continuously improving their minds.

And, of course, through ASICS, our ambassadors through Frrontrunner community embodies a healthy mind, the philosophy of a healthy body in real daily ways. Although medals and times can be touching and worth celebrating, it’s really unbelievable feeling that you get those questions.

The run is only about what time you have reached or how many likes you are on Instagram is about the community and make it available. Bigger groups can be terrible at first, but ours is a safe place.

There are so many amazing stories on the ASICS FrRONTRUNNER GROUP. We have had members who have been diagnosed with MS who felt that life was tough, but it became stronger. They also overcame many obstacles that MS could bring. A member who said that MS Sentr ‘Running was my second drug.

Another member who had visual problems and almost lost vision, found a run and does a guide. They exceeded and raised their mental stability over time.

You also have everyday stories. For example, how do you look through the life of stress? We have found that the mileage helped to balance the negatives of life in many ways.

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You have worked with a prize-winning consultant psychiatrist Doctor Dr. Masri in intellectual well-being initiatives. How was it passed and what was the meaning?

Not only do we not mention our ambassadors when they reach something, but we are also there for them in any challenges.

So we support everyone if they fight with their mental well-being. This is facing us and a axis.

We first had investment sessions with Dr. Amite’s atmosphere, which were open to anyone so that people had idea how to develop the case. The feedback we received was so positive, and the members thought they had a safe area.

It is a secret and demand service so that they can receive mental health support if necessary. Just that meaning, knowing that this is available, is incredibly powerful. It just adds to the atmosphere of the community.

What do you do from the general popularity increase?

It’s unbelievable to see. The run is so unique because you mainly compete for yourself and start the ban low and down.

It makes it more comprehensive over time. We want to help promote the message that the mileage is not only about performance, it’s about how it feels about. It’s all around the world for people.

What are the great ambitions of Asics for Frrontrunner?

For the community, he develops and learn about new experience and backgrounds.

Our common goal is to inspire people to move to a healthy mind in a healthy body. It is both our aspiration and mission.





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