Dana White’s long -time ambition to break into box has through a partnership between TKO Group Holdings, Inc. and Saudi Arabia General Minister of Entertainment, Turki Alalshikh. The company, years underway, aims to reform the structure of boxing and expanding its global scope.
A new era for boxing
Turki Alalshikh emphasizes the importance of this collaboration and calls it a ‘landmark partnership between power points in the industry’ designed to increase the sport. The agreement involves Saudi entertainment company Selawhich will serve as the link between Turki and TKO.
Fighters under this new promotion will access to UFC Performing Settings in Las Vegas, Mexico City and Shanghaiand offer them modern training facilities and resources that are previously unavailable in box.
Market shapiroPresident and COO of TKO, highlighted the broader ambition of the project:
“This is a strategic opportunity to re -reign the sport worldwide.”
Shapiro pointed to TKO’s extensive promotional expertise and deep -operating connections as key assets to make it a success. He also noted that Turki Alalshikh and Sela Share the same vision for the modernization of boxand position this new league as a potential disruptor in the industry.
White’s vision for boxing
Dana White has long criticized on the broken system of Boxing, and his approach promises a more structured model where Top fighters regularly compete against each other. He repeated this commitment on Twitter:
‘It has been proven that the model delivers the fights the fans want to see. Best will fight the best, and the fighters will continue to move on the rankings and become world champions. “
White also promised more announcements about broadcasting, scheduling and fighter aircraft As the project approaches.
Unanswered questions
Although the vision is clear, some critical details remain unresolved. The Promotion’s debut event does not yet have an official date and placeand speculate on whether Saudi Arabia will host the first performance.
Another important question revolves around Prices and accessibility. Turki Alalshikh was the middle of the recent box Pay-per-see pricing debatesAnd it remains unclear whether this new business will follow a similar model or launch a new pricing strategy.
What’s next?
The partnership has the potential to reform Boxing’s business structure Fighters better promotion -support, higher visibility and elite training facilities. However, until the first event is announced, questions remain about how this new promotion will fit into the existing landscape of Boxing.
If white’s UFC model successfully translates to boxCan this the way the sport is organized can lead to more consistent top-level fights and a more centralized ranking system. Until then, fans will have to wait for the next wave of announcements.
Would you UFC style boxing modelOr do you think the current structure of Boxing is good as it is?
Last updated on 03/05/2025
