Sponsorship as an official team Indian cricket team The crown achievement of corporate marketing. Provisions and digital platforms and with billions of tuning, players sponsored logo with the chest of players unparalleled visibility and brand reminder. Every company that has been this valuable position since 2001 has led to the controversial battles, regulatory wheels or serious financial stress. The latest entrant, Sleep 11Now it is confronted with its existential crisis between the legislation against the real money game.
Dream11 and other fantasy game programs fiasco with Indian government
Dream11, for India’s largest fantasy game platform assumed Jersey-Front shipping in 2023 in 2023. Users collect a model that drags Dream11 to the unicorn status of the virtual teams and performance of real players. However, on August 21, 2025 passed the parliament Promotion and regulation of online game invoiceReal money game applications firmly forbidden. After the President signed the bill, the main product of Dream11 will be illegally adopted.
The difficulties of combating this regulatory blow. In early 2025, Dream11, about 1,200 rings for GST, allegedly competing in a warning successfully, received about 1,200 pounds of tax demand. Fresh inspection by the tax authorities doubt the ability to finance the company’s multi-year sponsorship by 2026. Dream11 risks, Dream11 risks, with the main source of income and extension, placing Marquee with its team form.
- Sahara (2001-2013): The longest run ends in collapse
Sahara groupIndia India with the 12-Year Union remains during the longest sponsorship period Bacci History. It was synonymous with the Indian cricket, which complains of the brand, finance and mass market. But behind Glitz, Sahara was turned into one of the most indifferent corporate scandals of India.
With the survey investor schemes, the years are accused of lifting about 24,000 crore, and spent in the conglomer, the market regulator was locked in rotten battles with a SEBI. Founder in 2014 Subrata RoyHe symboled the dramatic collapse of the arrest group for contempt for the court. The thing that started as the most sustained partnership of Cricket, ended as a legal warning that refuses to rape.
Read: Dream11 and other cricket fantasy applications stop real-money game operations
- Star India (2014-2017): Pale gloss of a media giant
When Indian star Sahara was replaced, the transaction seemed uninterrupted: A publisher, a recording, digital flow wave, which has a disney rights to the cricket, ride a digital stream wave. But the cracks appeared soon.
India’s competition commission initiated the alleged monopolistic practices, and Hotstar struggled to transform the traffic as a result of the installation competition. Until 2017, the steeper united with a combination with a combination of standalone identity with Jio, once the dominant media empire united in India’s telecom, another trail.
- Oppo (2017-2020): Smartphones and short-term fame
In 2017 Oppo Explode with a ₹ 1079 crore sponsorship deal, explode with Apple and Samsung’s Dethhone and Samsung to Samsung’s Alarm, which is rapidly growing in India. For a while, Team, the name of his name, gave his name in the form of India visiting every living room in the country.
Yet Halo faded quickly. Patent battles with Nokia and Hiling The company, geopolitical tensions are increased by slippery against Chinese brands. Until 2020, Oppo moved away from one of the most valued marketing platforms after turning the cricket buzz into a sustainable market share.
- Byju (2020-2022): Edtech’s meteoric rise and spiral
If Sahara, symbolizes the ambit symbolized by longevity and oppo, For byjuEpitomized India’s startup boom. In 2020, as the Pandemic online learning, the Edtech giant took the form of shape to the peak of its assessment – amazingly 22 billion dollars.
However, fast global expansion hides deep financial cracks. Installation losses and payment defaults were soon caught. In 2022, bankrupt applications emerged and in 2023 BTCI BYJU’s legal court from the National Company, not paid ₹ 158 crore sponsorship. Once India’s new elderly entrepreneurship symbol, a dramatic decline, a symbol of debt and retreat.
- DREAM11 (2023-present): Fantasy becomes an indefinite reality
Dream11’s fantasy-sports platform is a revolutionary fanistics when sponsored by sponsorship in 2023. Again, the main business-real money game – now above the 2025 bill, which connects the paid access game applications. Fresh tax probes, which are already made from Rs.1200 Crore GST and fresh tax probes, Dream11’s a year, can be a board, not a board, not a boards, but not a boards.
Read: 3 Reasons that the ban of applications such as Dream11 is a correct action
