Catching catch “Nothing feels like a misery” is, in part, a marketing hashtag. Also, partly, the cries of the battle and the loyalists of the misery everywhere. At one point every round, the boy with a JPX everything in his bag will be clean, look at the rest of the group, smiling a little and allow you to get into his world.
“Nothing feels like a misery.”
We know, boy. We know.
It stands to reason, then, if nothing feels like a misery, then nothing should feel like “the experience of the misery”. If MygolfSSpy’s latest tour at the new Center for Research and Performance Development in Mizuno, messengerIt’s every indicator, good people in Atlanta can be in something.
Welcome to the log
Mizuno’s The Foundry is the new company brand Custom Mounting and R&D Center. It opened last month and is about an hour north of Atlanta’s Hartsfield-Jackson International Airport for Standard Club Basics, a stunning private course on Johns Creek, Georgia.
“We had an R&D structure in another club in the city, but it was just a small hut with our robot,” Jeremy Galbbi, Senior Director of the US Golf Division of Mizuno, tells Mygolfs. “We decided to create a space where customers could enter and get full Missuno’s experience And look at all the amazing technology that goes to the Mizuno products. “
At just over 3,700 square meters, the fountain is not large, but there are two appropriate studios, a full workshop for the construction of the club, a meeting room and a lounge area. There is also an area equipped with box equipped with Samlab and PuttView.
The R&D robot with many sports of Mizuno, known as Tee-Rex, has its own space.
“About 80 percent of the global testing of robots for Mizuno will take place here,” Galbër explains. “Our R&D team will be here all the time doing their testing.”
Japanese garden meets southern hospitality
While there is an element R&D, Messenger It is created for the consumer. Aesthetics is a strange but well -executed combination of modern technology, southern charm and Japanese heritage of Mizuno.
“People are excited to see how much premium is space,” says Galbbi. “We like to tell the story of our heritage. We like to show how wood works are imported from Hiroshima.”
“We are trying to give her a feeling of Japanese garden,” adds associate marketing director Connor Mathis. “We have Japanese inlet maple, plus the Spanish yard upholstery. We will install large screen TVs there when we have events.”
Inside, the reception area contains more Japanese woodworking plus exclusive speakers that you can only buy there (it is reasonably reasonable). The walls are decorated with Mizuno Tour Pro images and customized groups of classic misery cuffs. The putter mounting area is on the right. Beyond the waiting desk is a comfortable lounge and the roasting area for players to calm down as they wait for their adaptation.
The main part is a glass table that shows the process of falsifying the mizuno from the billet on the club’s head.
“I like to call it” metal piece in beautiful metal pieces, “says Mathis.
There is also a corporate timeframe on the wall ending with a crying “the first” in the world (blank) “coming in 2026.
The R&D Lab area and the robot is called Nest (“this is where the run birds are born,” moths mathis) and a completely deceived tour worker.
“Next to an exact copy of our tour truck,” Mathis explains. “Piecedo part of the equipment in the tour truck is also here, all the way to how the drawers are paved. Exactly exactly the same thing.”
However, all this is the window wearing for the true purpose of the smelter: a suitable studio.
DNA Laboratory Mizuno Swing
The main center of Messenger It is the main appropriate studio called Mizuno Swing DNA Lab. I have been in many suitable OEM centers. Some are functional, such as the Wilson mounting area located in its work innovation center. Others are more loved, such as Srixon’s internal studio or Manchester Lane title object.
The DNA Laboratory Mizuno Swing travels in a different orbit.
Everyone headquarters Mizuno does is there, but what attracts your attention is the axis wall. At first, you see over 200 shafts on the wall well. Mathis then rolled that wall back to discover another wall with over 200 shafts. Then he did it again.
In general, there are more than 850 shafts filled on that three -layer wall for you to try.
And you can try them all. The interesting thing, however, is that you don’t need. This is thanks to the last repetition of the Mizuno axis optimizer.
Three shakes and truth
Mile Introduced his shaft optimism tool in 2010. Since then, it has been refined where he can measure 40 unique data points. Mizuno’s software then creates what calls your DNA swinging in just three shakes.
“You in theory can take about four minutes and be suitable for a full bag and a ball,” says Mathis. “Crazy is crazy how accurate it is. Three shakes and will give you three iron shafts to try. Otherwise, you will beat the balls for 30 minutes.”
The shaft optimizer is a fully functional iron. There is a belt module you probably know, but the shaft includes interior strain meters and other technology to help determine how you load and download the shaft. It collects data on the speed of the club’s head, the shake tempo, the shaft arch and the turn -up and the release. An inner gyro helps to determine the right angle of lying (way better than a lying board), as well as the angle of attack and shaft to help recommend a golf ball.
I had the opportunity to get some strokes with the optimizer. Of course, she created a list of 50 possible iron shafts. The first three were Dynamic Gold Mid 100, KBS Tour Lite and Nippon Modus 105, all the shafts I have been suitable by different OEMs over the past two years. Moreover, the software created a full wedge -based driver’s bag based on my shaky DNA. She went so far as to suggest the lowest iron I had to swing was about 24 degrees before crossing a hybrid or straight tree.
“If the speed of your club’s head is about 90, you will probably be a rigid,” Mathis says. “But if you are a quick type at the top, you may need something that is a small solid tip. This will understand that for you.”
Are you “experienced?”
Raise your hand if you have read this and are wondering, “When will this guy tell us?” Raise your other hand if you thought, “this will be expensive stupid.”
Okay, place your hands down. You look silly.
Price for what Mizuno calls his one-hour convenient premium Messenger It’s $ 150. This makes you specifically fit for a category of products, whether handcuffs, metal forests, wedge or a putter. The improved two-hour adaptation is $ 350 and will cover at least two categories of products. However, if you follow the concept of shaky DNA, you can consider a suitable hour for a full bag and go from there. For additional $ 150, you may even build your clubs on the same day.
Moreover, Mizuno will credit half of the appropriate fee for a club purchase. By comparison, a suitable title at Manchester Lane or TPI in Carlsbad starts at $ 350 for a single product, and is $ 750 for a full bag.
Even trade is a reasonable price. All exclusive to the smelter, displaying wet leather heads, smelter brand golf balls, hats and blouses, and even vials covered with leather, coast and a crystal whiskey and a low -ball glass group. All is all exclusive and available only in the logs.
I realized that the head of the head would be easily in the range of $ 150 to $ 200, but it is a relative shopping of $ 70.
“Eventually we will open this place for things like a trip to shock,” Mathis says. “You and the three friends can get inside and fit and then go play the standard club. We can take you boxes in a Braves game or even a fishing trip.
“We will handle everything from flights, hotels, ubers, everything. All you have to do is show up.”
Is it worth the journey the Foundry?
If your sole goal is to fit for Mizuno clubs, you can do it almost anywhere. Fitters have told MygolfSSSS that Mizuno is going off the road to load them with appropriate means this year, even items they did not ask for.
“There are many great adapters that have our available system,” says Galbër. “Our goal is not to compete with our customers. We just want an elevated space where people can get the full misery experience.”
Would you travel to Atlanta for the sole purpose of a one-hour assembly? I can’t answer for you, but I will think most of your answers would be “no” than “yes”. But will you include it as part of a Buddy golf trip to the area? What if you were in Atlanta in business? Or what about that journey once in life “experience”? Despite the quick business of one -time so far, this is the great picture of the Mizuno figure.
“For now, we’ve booked a few weeks out,” says Galbbi. “But I just had a guy call to ask if we could get it today and we had an opening. It only depends on what kind of adaptation you want and if you want your clubs to be built on the same day.”
Final thoughts on the scout
The most common question when any brand in any industry does something like this is, “Do they expect this to pay for itself?” I would think that most companies, if they responded honestly, would tell you “no” for a simple reason.
It’s about the brand.
Now, you may not think that a company like Mizuno will have to make a brand statement, but you would go wrong. While known as an Irona company, Mizuno stands fifth in the iron market after Callaway, title, Taylormade and Ping. Despite years of emphasis, it is still barely a blow to the driver’s and wedge screen. Putters? Well, they are probably trying.
Messenger It’s more brand statement than anything else. As a brand initiative, ROI is not as simple as calculating if Mizuno will sell enough clubs to offset the cost of construction and operation. Maybe you won’t. The folder is there to tell the story of Mizuno to individuals, groups and, finally, corporate events.
In other words, whether the smelter is a success or not has little to do with the direct sales created by the object. The smelter is merely an element of the long -term efforts of the American Mizuno brand. Its influence will be measured in the span of the posterity of the mizuno over the next decade.
“We have moved gears since 2018,” Accepts Galbbi. “We want people to know that we are not just that Irons company you have always known. We will put our engineering team against anyone. We will put our products against anyone.”
And, she adds, after a golf player gets into misery products, they tend to flow in blue.
“We have a very loyal continuation. We only need more people to have an opportunity to try our things and fit for it.”
For more scout information or to reserve an adaptation, visit Mizunofoundry.com.
office “Cryuno’s full experience” for $ 150? Sign up! first appeared in MygolfSSS.
