To mark the end of its historic 2024/25 campaign, which saw them lift the women’s super -leaf, the CUP and the League Cup, Chelsea has announced a new significant association that celebrates both strength and style: the British D.Louise jewelry brand has become the first official club jewelry partner.
Founded in 2021 by Olivia Jenkins in memory of her mother, Deborah Louise, D.Louise creates jewelry designed to be as resistant as the story behind it.
Made from resistant and resistant materials, the pieces are made to endure daily life, through work, travel and exercise, as well as the strong women who bring them.
As part of collaboration, ChelseaThe players will bring jewelry D.Louise on game days at Stamford Bridge and the annual prizes of the club’s year player. Fans will also be able to buy exclusive brand pieces from next season.
Giulia Mazzia, commercial director of Chelsea The women said, “ We are happy to welcome D.Louise to the female family of Chelsea FC. His history, his mission and the emotion behind his jewelry is so naturally aligned with the spirit of our team, proudly winning, always showing himself with heart and, who encounters women, celebrating women. ”
Olivia Jenkins, founder of D.Louise, shared the personal importance of collaboration: “This association means so much for me personally. D.louise was created in my mother’s memory, as a way to turn pain into purpose and create a strong, lasting and full of meaning.
“Now, aligning with the women of Chelsea FC, a team that embodies the same resilience and heart, he feels incredibly powerful,” he said. “Not only do we create jewelry, we tell a story of strength, to present us and stay in the game, regardless of what life throws you.”
