Callaway has released Night edition versions Both of her drivers Elyte and Elyte X, bringing what the company describes as a “dark, refined finish” on its current driver platform.
Here we go again
Now, you more than know the exercise. Night -edition models contain the same technology as their pronounced green counterparts, including the new Callaway face, a thermo carbon crown and an adjustable perimeter weighing system.
Elyte standard is still positioned as The most versatile option of everymanWhile Elyte X is specifically created for players looking The greatest apology and the highest departure.
The apparent difference is that the leaders of the night edition are almost all black. I probably have to mention that they cost fifty dollars more.
After the game book
The release of a black color has become standard practice in almost every category on golf devices. Whether companies call it “Edition Night”, “Stealth”, “Blackout” or any number of creative alternatives to simply say “black”, dark treatment has become as predictable as the cycle of spring equipment itself.
What has always hit me as a curious is that there is a lot of evidence to suggest that players prefer black. Of course, in a market with a whole differentiation of products, brands usually rely on bold colors and attractive patterns from the gate to generate interest in starting.
boring Black that many of you want to wait.
The trend speaks of a fundamental break between what makes the players excited in marketing materials and what they actually want to look down when they are standing on the ball. Bold graphics and vivid colors can foster the initial interest, but when it comes time to make a purchase, the classic attraction of black often wins.
Premium price for premium views
Equally true is that these alternative coloring also create appropriate opportunities for manufacturers to implement premium pricing strategies. Night edition leaders hold a retail price of $ 649.99. This is an additional $ 50 over standard Elyte models. It is a popular model throughout the industry – get the same technology, apply a different finish and add a premium to the price label.
Don’t start with raw wedges.
As long as the players are willing to pay the premium price (and the evidence suggests they are), you can expect this particular game to be executed over and over until the retail market decides enough.
Availability
Night Edition Drivers Callaway Elyte are available in 9-, 10- and 12.5 degrees. Version 12.5 degree is offered only in Rh.
The shares of the stock are real denal temperature coal (50g, 60g) and Mitsubishi Vanquish (40g).
Leaders of the Callaway edition Elyte and Elyte X Night are available now.
For more information, visit Callawaygolf.com.
office Callaway goes into the dark with the Edition edition drivers Elyte first appeared in MygolfSSS.
