The well -known scenario
So far, you more likely to know the exercise, but this may be the first time I might have written a whole post with a simple search. Get the Elyte Night Edition driver’s story, change “Elyte X” for “Mini Driver”, update specifications and prices and voilà! Someone calls them elements because it was easy.
Night Edition Mini Driver Contains the same technology as its counterpart with green accent, including a 10x face of Callaway, a thermofoForated carbon crown and compact 340cc head size that determines the mini driver category. The apparent difference is that the model of the night edition is almost all black. I probably have to tell you that it costs $ 50 more.
Did I mention that it was everything black?
The mini driver of the niche
The Mini Driver Category has carved a Legitimate niche for players looking for more control from tee. With head sizes usually ranging from 300 to 350cc (compared to maximum 460cc for standard drivers), these clubs offer a medium terrain between Woodway Fairway and full -sized drivers.
For some player players, it is about calling back distance in specific situations – steering holes where accuracy trumpets length or courses where its hitting too far creates problems. For others, it is simply to have something different in the bag, a club that provides more confidence when standing on the required shots.
After the game book
The release of a black color has become standard practice in almost every category on golf devices. Whether companies call it “Edition Night”, “Stealth”, “Blackout” or any number of creative alternatives to say simply “black”, dark treatment has become as predictable as the release of early spring equipment.
What has always hit me as a curious is that there is a lot of evidence to suggest players who prefer black. Of course, in a market with a complete differentiation of products, brands usually rely on bold colors and attractive patterns to generate interest at boot.
boring Black that many of you want to wait.
The trend speaks of a fundamental break between what excites the players excited in the marketing materials and what they actually want to look down When they are standing over the ball. Bold graphics and vibrant colors can promote the original interest, but when it comes to making a purchase, classic black attraction often wins.
Premium price for premium views
Equally true is that these alternative coloring also create appropriate opportunities for manufacturers to implement premium pricing strategies. The Mini Driver of Edition Night carries a retail price of $ 519.99. Loading follows a popular model throughout the industry: get the same technology, apply a different finish and add a premium to price.
As long as the players are willing to pay the prize price (and the evidence suggests they are), you can expect this particular game to develop over and over until the players stop paying the premium.
Availability
The Elyte Mini Driver Night edition is available in Lofts 11.5- and 13.5-scales with a 340cc head size. Both models are 43.75 inches with women’s versions available at 42.75.
The shares of the stock are real denal temperature coal (50g, 60g) for men’s models and Mitsubishi Chemical Elido (40g) for women’s versions. All models come with Golf Pride Tour Velvet Grips.
The Callaway edition Elyte Mini Driver Night is available for pre-porosine September 26 with full retail availability starting in October 3.
For more information, visit Callawaygolf.com.
office Callaway goes in the dark with Elyte Mini Driver Night Edition first appeared in MygolfSSS.
