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Bettinard Studio-B headcover wall.
Golf
Bettinardi does not only meet Set in the SH.BA – they make them here. In fact, their entire operation ends from their facility in Tinley Park, Illinois, just outside Agoikagos. We are talking raw blocks of high -scale metal that go to one end, and dwellings of the tournament level that roll the other.
Why does this matter?
For beginners, quality control. When to be Making a precise instrument As a putter or wedge, microns matter. (Golf Nerd Flexible) Bettinardi controls every step of the process, from grinding to end, which means stronger tolerance, fewer mistakes and fewer compromises. They do not have to send parts halfway around the world or rely on third -party factories that deceive multiple brands. All inside, all the time.
It also allows fast innovation. Want to try a new facial mill pattern? A fresh form of habit? A new wedge grind? Bettinard can make fun of him and try it in the same building-no month back and forth with foreign sellers. This speed and flexibility is great in the modern world of golf, especially when working with tour players who know exactly what they want And it needed it yesterday.
Family factor
Bettinard is still owned by the family, and this is not just a sensitive line in a brochure. Founder Bob Bettinard made his name Milling Putters for “Great Brands” in the 90s before deciding to make his way in 1998. Now, Bob runs the company with his son Sam Bettinard, who has brought new school energy and sharp marketing, while standing true for the precision of the old school and the viral.
Staying family ownership means Bettinardi’s response to clients, not shareholders. No pressure to cut corners, follow the trends or production of overseas ships to make borders. Just a ruthless concentration on making some of the best golf accessories and accessories on the planet.
Bettinard Golf reveals New Hlx 6.0 Wedges Forged: 3 things to know
Wait, they also handcuffs and wedges?
But Bettinard may be famous for their placeers, but they are far from a small horse with a trick. In recent years, they have brought their design expertise in handcuffs and wedges, producing boutique -level clothing that rival anything from the “other boys”.
These are not mass -produced sticks with a symbol of struck bettinard. We’re talking counterfeit ingredients with tri-material construction And stunning shapes, tight tolerances and handmade finishes. The same attention is to the details they put on putters, now applied to mark clubs.
They also want to experiment. This home skill allows them to test various materials, patterns and finishes without typical production barriers. R&D is under their conditions, which leads to some very delightful and prototypes of players.
Antidati: A heavy technological turn on tradition
While Bettinard is known for pure, classic shapes, they are not afraid to push the boundaries. Case in point: Putter Torque Antidate Zero, which is a step in the world of technology and balanced ultra-stability.
First View: Bettinard reveals antidote zero-torque Putters series
This is another animal. With a unique axis configuration and the properties of the mass created to kill the unwanted turn, it is a perfect example of how Bettinardi can go full of mad scientist when the moment requires it. Tournament players are using it. Amateurs are loving it. And is built entirely on their Agoikagos facility. Antidate has even made his way to my bag.
Sign in to hive: where art meets metal
If you want to see the wild side of Bettinard, make a hive trip. This is where paws with limited edition, cuffs, wedges, lids and accessories receive boutique treatment. Think of bright finishes, rare materials, hand -stamped art works and collectors’ level details.
Hive is how Bettinard keeps things fun and fresh without compromising the essential line of the product. And the collectors eat it. The hive head protectors are like sneakers – going in seconds. Some even end up on resale pages for more than the price of a whole new set of custom handcuffs.
Tournament rating (with serious style)
Bettinard can be boutique, but they are not just for the collectors and weekend fighters. Their putters have accumulated over 100 professional wins all over the worldIncluded in PGA Tour, LPGA, Tour European and Korn Ferry.
Big names like Matt Kuchar, Jason Kokrak and Fred couples have used Bettinard Gear in competition. Kuch even plays an ordinary pattern of Armlock designed only for him, which helped bring this style of insertion to the main flow.
And Bettinard is not just a name in a hat. Their tour staff works closely with Bob, Sam and the interior team to develop new models and tear existing ones. Real -time reactions go directly to the next repetition. This is the power of mastery of your production from start to end.
Do not sleep on accessories
Bettinard is not just about what goes in your bag. They have built a flowering business in premium accessories: lids, ball markers, divotine tools, and even leather goods and dresses. Most of it is made in the SH.BA, and All it screams craftsmanship and cute factor.
These are not just jumps. The design team handles accessories with the same attention for details as the clubs themselves. Limited jogging, seasonal spots, creative collections, is like street dress for players, made only in a CNC car instead of a sneakers factory.

Bettinard 2025 Antidate SB2 Putter with custom
Simply balanced technology ™ G technology with an aluminum body engineered exactly 6061, central insert and 303 stainless face, SB2 Gravity Center (COG) is optimized to promote a rolling zero-rock that stands naturally on the trail and square from the beginning to finish. Fit face ™ (sense of influence technology) Mill face facial from 303 stainless steel. This exclusive facial facial mill removes 55% of the facial material, resulting in a gentle, responsible feeling. Diamond explosion and Sapphire Blue Finish G Antidate SB2 has a diamond end on the 303 steel face and an aluminum body anodized Sapphire Blue 6061.
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Also available in: Golf bettinard
More than one company set
Bettinard is not trying to be everything for everyone. But what they do, they do extremely well – and they do it here in America, under one roof, with the Bettinard family leading the road. They do not need to be the largest. They just want to be the best in what they do: tools created with precision for players who care about performance, feeling and style.
From iconic putrers to counterfeit wedges, from hive to antidote, from tour bags to skin rods – Bettinard is proof that Golf Premium does not need to come from a corporate empire. Sometimes, all it takes is a family, a vision and some steel blocks in the Agoikago.
Ready to feel the bettinard change? Reserve your next fit in your real local golf
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Kris McCormack
Golf.com contributor
Based on a career that has extended more than 20 years to the Golf industry, McCormack has spent the last six years of his career serving as vice president of the tournament and education for the real specification. During that time, he cured the training program for the true staff and pushed for more continuing education curricula. As well as managing their tour department and building relationships with a host of OEM partners. Before joining the true team of specifications, McCormack worked with some of the leading industry manufacturers as a suitable master’s level professional. In addition to being an instructor and partnership with the Golf Channel Academy as a leading mainly agnostic brand instructor and professional. He has also worked with R&D teams to help design products, testing and develop for a variety of gears. He is a golf enthusiast and lives in the gear space!