Bryson DeChambeau bounces around in the arms of a contestant who made an ace over DeChambeau’s Dallas home.
YouTube.com/@brysondechambeau
If you think Bryson DeChambeau’s YouTube golf is entertaining now, just wait. Mr. Beast-ification of DeChambeau’s content is on the way.
Don’t know what the last sentence means? That’s okay. You are probably 35 or older. (That’s okay too). it IS the most popular. With 343 million subscribers, he has a bigger audience than anyone else who makes videos. And it’s not particularly close.
Importantly, at least for your golf viewing purposes, one of those hundreds of millions of subscribers is Bryson DeChambeau.
DeChambeau’s recent turnaround — both in popularity and golf form — really caught on at the Masters last Aprilwhere he fought for multiple rounds for the first time in his career. It was the same week we all learned of his infatuation with Mr. The beast.
“Continuing to grow these platforms the way we know how is something that I’m eager to do and I’m excited to do for the future,” said DeChambeau. holding the first round lead. “I think this is where everything is going. You see what Mr. Beast, and there are some other super famous people right now – Jynxzi and Sketch – and they’re ramping up their routes and aspects, and it’s nice to see the cross-platform capabilities. Like these individuals who come in and play golf and see how much of an impact they have, it’s really cool. It’s just another way.”
One more and more People road. DeChambeau’s own YouTube account has grown by a factor of four in the past 12 months, from about 400,000 subscribers to about 1.7 million. Winning the US Open in dramatic fashion certainly helps. But DeChambeau also developed a relationship with Donaldson, eventually creating some content together. We call it a collaboration.
In the notes to his video, Mr. Beast linked to DeChambeau’s YouTube page, the industry’s version of a polite ‘thank you’ that might lead some subscribers his way. But the real offer he made to DeChambeau was the idea of ​​stepping away from the camera and letting other people do the work. for you. Mr. Beast’s entire existence is built on pitting normal people against each other, or even themselves, in bizarre challenges that he and his team film. Every day you survive in the wilderness, you get $10,000. Face your biggest fear for $800,000. Hold your hand touching an airplane longer than anyone else, you win the plane.
With DeChambeau, Mr. Beast gave one contestant (Aaron) a chance to win $100,000 if he could beat DeChambeau on a single hole. Only, the contestant would play on a cut golf hole 50 times larger than DeChambeau’s target, taking the idea of ​​a large cup to a new level. DeChambeau won an impromptu playoff, but the concept was perfect. She gave Aaron enough hope that he felt the weight of being watched and the pressure of what he could do with all that money. These are the few, golden ingredients that garner millions and millions of views, but it all starts with a challenge.
For those who have followed DeChambeau’s content efforts, the entire appeal of his YouTube channel is challenging. (You could say the same about almost all of golf on YouTube.) One week he’s trying to crack the first 50 tees with a famous teammate. Next week he is trying to shoot the course record at a casual public course. He will face other YouTube players, only DeChambeau has to play left.
The common denominator in all those challenges is clear: DeChambeau as the main competitor. He has been the protagonist in every challenge – that IS his YouTube account — which serves a great purpose because he’s one of the top 10 players on the planet. But using DeChambeau as the No. 1 backup. 1 has a ceiling with which Mr. The beast does not face, because he plays golf that cannot be shown. And the infectious nature of Mr. The Beast is that the challenges are so simple in nature that viewers have no choice but to imagine themselves taking part, wondering how long they can survive in the desert cashing in $10,000 every day.
Now, DeChambeau is hitting it with the same kind of gamification. Just last week, DeChambeau first posted a video impersonating Mr. Over the course of 26 minutes, DeChambeau is seen as a golfing Willy Wonka – after all, the video is sponsored by a chocolate company – walking around a Dallas course challenging a group of amateurs to various golf competitions. Sometimes he was introduced as a sophisticated opponent, but often he was just an amateur playing against another, or against himself.
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Make a 3-footer for $1000? Press your luck on a 6-footer for $2,000. How simple is that?
Can you beat Bryson? Not that easy, but much easier when he offers you three tries.
Take a swing with your wedge to hit the green 137 yards. If you succeed, you’ll be $5,000 richer. (Before Uncle Sam gets his cut, of course.)
The reason this content works is partly because of DeChambeau’s energy. He feels like a generous carny who willingly creates games for the price of a month’s salary. This is also due to the golfer’s error – because within all of us is the belief of our best golf shots. (And a misremembering of most of our worst.) Golf on a macro level is very difficult. But golf on a micro level feels much more predictable. Much more feasible. This is what brings us.
Then, of course, there’s the wonder that keeps us watching to the end. This is a specialty of Mr. The beast. Teasing viewers through the title, thumbnail image, opening seconds, and constant references to upcoming theaters. IN the video of Mr. The beast in which DeChambeau starred, the title was “Beat Ronaldo for $1,000,000”. Well, viewers were asked to sit through (or analyze) 19 minutes of racing and other commercials before watching a random person take on one of the greatest strikers of all time in a penalty shootout. (No spoilers about how it turned out.)
For DeChambeau’s latest video — which has racked up a million views in the first five days — the carrot at the end of the stick was a hole in a challenge, just like the kind DeChambeau gave himself in the fall, trying to make an ace on his house. DeChambeau lifted an amateur named Jimmy into the same position on the edge of his driveway and guided him toward his backyard green, roughly 95 yards away. He offered Jim a deadline of 7 hours. Perhaps you have already heard about the result, or even seen it yourself. He only needed five swings.
What followed these swings was unbridled glee — from both host and guests — the kind we only see the top pros pull off a few times a year. That alone we could all relate to. We all challenge our beliefs from time to time on the course. It was quite conceivable that we at home could dream of what we would do in a similar situation. And good enough to keep us wondering what challenge comes next.
