I’m not going to pretend Bridgetone Golf joining with the Blue Blue Ribbon Makes a meaning of meaning on paper. A Ball Golf company that collaborates with the beer who built its reputation to be aggressively mediocre? It should not work.
Except that he does it absolutely.
After the initial summer release was sold faster than you can open a cold, Bridgetone is bringing back their cooperation bag with a limited PBR edition on Tuesday, September 16. They are calling it a tie Ryder Cup to celebrate Team USA, which is almost as strong as your brewer’s claim is technically technically because there are grains in it.
But you know what? I don’t care. It’s still fine.
What’s in the box
Kitarval You get a dozen Tour Bridgetone Tour B Rx Golf Balls on custom PBR packaging, plus a matching towel and the Putter Headcover. Everything is done in that classic red, white and blue PBR aesthetics that roar America more strongly than a dodge hemi raised with truck nuts.
Why does it actually work
Golf has this image problem where he can’t decide if he wants to be the sports of the country’s club snobs or regular people who just want to hit a white ball for four hours. Most of the time, the industry relies heavily on the stuffed side, which is probably why half the population thinks golf is a little more welcoming than a root canal.
Then Bridgetone goes and does something like that.
Something a beautiful American something about the detachment between drinking free beer and the expensive golf game. Likes how to wear a tuxedo in a dive – it doesn’t have to make sense, but somehow catches exactly who we are as a place.
Plus, PBR has this strange cultural cache now. On the same time irony and original, quite the perfect metaphor for modern golf. We are all taking this game very seriously, and at the same time we know that it is completely ridiculous.
Ryder Cup corner
Bridgestone says this redefinition Celebrates “American pride that bridgestone Golf and PBR share.” Safe if you slam you hard and have had some beers, I think there is a Ryder Cup connection there. Both include Americans trying to beat Europeans in something, though at least PBR does not claim to be sophisticated like those European lagers who cost twice as much and enjoy the good half.
Is it a stretch? Absolutely. Do you care about? Not a little.
Get ready to refresh your browser
Bridgetone Golf X Papst Blue Strips Go on sale Tuesday at Bridgestonegolf.com, and if the first release is an indicator, you will have as much time as possible to catch a enough to a PBR firearm. Which, depending on your skill level, may not be too long.
Let’s be true – you are not buying this for the value proposal. You are buying it because golf needs more brands ready to embrace the beautiful absurdity of what this sport has become.
The fact that the first group sold per hour tells you everything you need to know. There are many players of players there who appreciate when a company has stones to try something different, even if something is putting beer logos on the golf balls.
Honestly? Golf can use that energy more.
Kit Bridgstone Golf X Papst Blue Ribbon is available now.
office Bridgetone Golf brings again Kit PBR (for the Ryder Cup, apparently) first appeared in MygolfSSS.
