Quick, can any of you tell me what is Bridgestone’s best selling golf ball?
Without looking at the picture at the top of the page?
OK, OK, when it comes to configuration questions, this was probably more duh how much huhso i understand. But until getting the landing from BridgestoneLittle did I know that the exclusive e6 is not only Bridgestone’s best-selling ball in its history, it’s also the longest-lasting ball in its history. It’s been a mainstay for 18 years, since Bridgestone Golf began selling balls in the US under the Bridgestone Golf name.
“It’s a horse for us,” says Bridgestone marketing manager Elliott Mellow. “I can’t tell you how many people I’ve run into over the years who say, ‘Hey, I play the orange box,’ and we know exactly what they’re talking about.”
So what has changed in this new model? Well, that depends on how good your ears are.
Bridgestone e6 Soft Golf Balls: Quick History Lesson
For the longest time, Bridgestone e6 was part of the ball continuation e5-e6-e7. This trio was designed for players who wanted performance but wouldn’t benefit from premium, “tournament level” urethane golf balls. In fact, the e6 was Bridgestone’s most recommended ball in its live ball equipment for years, over the B330/Tour B level balls.
in 2017, Bridgestone dropped the e5 and e7 modelsmainly because they weren’t keeping up with the e6 for sale. Bridgestone simplified the offering with e6 Soft and e6 Speed. Two years later, Bridgestone introduced the e12 line of golf balls and would essentially become what the e6 had been. The E6 moved to a single model with a lower price.
Today, the Bridgestone e6 Soft is competing in the “soft feel” category with players such as Callaway Supersoft and Wilson DUO Soft.
That’s nice, but what’s new?
Let’s get back to how good your ears are.
Soft feel has a lot to do with compression, but it also has a lot to do with sound.
“We talk about the feel, but it’s a combination of vibration and sound,” Mellow explains. “We don’t want to soften the ball too much from a compression standpoint to where it’s going to hurt performance, but we want to create the feel of a soft feel.”
Herein lies the biggest difference between the 2023 and 2025 models Bridgestone e6 Soft: the ionomer cover is slightly softened to create a softer sound.
“We’ve created a different Hertz, pitch and decibel level in the impact to create a softer sound,” says Mellow.
Overall, the compression of this new e6 Soft is a few points lower than the previous iteration. Mellow says it’s under 40, which puts it back in the same neighborhood as Supersoft and DUO Soft.
Why do I want a soft golf ball?
Golf balls don’t get much simpler than that Bridgestone The e6 Soft and its two-piece, low-compression cousin. It is a relatively hard covering over a soft, gradual core (soft on the inside, gradually harder on the outside). Golfers love them mainly for two reasons: the low price and the fact that they feel wicked good to hit.
However, the biggest benefit of a low compression golf ball is low driver spin. Because it is soft, it stays in the face of the driver a little longer, causing it to launch higher and spin much less than a harder ball. For the chronic cutter, that lower spin can be the difference between a fairway and the right rough or the right rough and the right pond, lake or forest.
One downside of low compression golf balls is that low compression comes with a ball speed penalty. Think of it this way: If you hit a baseball with a bat swinging at a certain speed, it will go a certain distance. If you hit a marshmallow with the same stick swinging at the same speed, it won’t go as far. That’s a slight exaggeration, but you get the point.
This low driver spin helps compensate for the loss of ball speed. A high-trajectory hole pattern keeps the ball in the air as long as possible, but if the ball lands in the fairway, it will roll farther thanks to its low spin. Hey, you play the ball where it stops. Nobody cares how it got there.
If you need help choosing a ball, Bridgestone offers one useful selection tool on its website.
Bridgestone e6 Soft Golf Balls: Price and Availability
Hey, now here’s a nice surprise. The new 2025 Bridgestone e6 golf balls are real less more expensive than the 2023 version at first.
(I’ll stop now and let you gather.)
Granted, it’s not a huge drop. The new model costs $23.99 per dozen, a dollar less than the 2023 model, but a dollar is a dollar is a dollar.
The Bridgestone e6 Soft golf balls will be available in standard white and optic yellow. They hit retail on February 14th.
For more information, click Bridgestone website.
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