Brentford are the kings of the sustainability of the Premier League.
Whether it is to transform the GTECH community stadium into a biodiversity shelter, subsidize fan train trips to reduce emissions or Eliminating disposable plasticsBrentford constantly seeks new ways to reduce its environmental impact and make the planet. In fact, No one does it better that they.
Now, the club has taken another innovative step on its green journey.
The bees have presented a limited edition line and sustainable t -shirts, each made from kits of the previous seasons, reimaginated in unique designs.
Created in collaboration with UPCYCling Brand (RE) Boot and London Row___z Design Studio, each collection t -shirt was made by hand with unused stocks of the last four seasons of umbro manufacturing kits.
Adding a single turn, each t -shirt is embedded with a chip that can be scanned to reveal its story: where the materials came from, details about the original kits and a more detailed view of the work of (RE) Boot and Fila_____Z.
A limited number of T -shirts were initially made available at the Club store before Brentford’s house defeat Fulham, And now they are on sale through the club’s website for £ 120 each.
Is important, Brentford Will not benefit from sales. All income will be used to cover production costs and guarantee a fair salary for project designers and members.
Brentford’s Sustainability Director, James Beale, Finger of the project: “Brentford fans care about sustainability, so we wanted to offer them a unique way to support their club and the planet at the same time.”
“The updated t -shirts have a lower carbon footprint than the new t -shirts, so the fans who buy from the boot range (RE) make a positive decision from the planet,” he added. “We hope that the range also inspires our fans to try to reuse, repair and accumulate an ancient kit, so we see the minimum brentford kit possible to waste.”
According to the club, more than 100,000 tonnes of sports kit are sent to the landfill worldwide each year, equivalent to 951 football jerseys per minute, or 500 million a year.
Although Brentford’s latest initiative can only make a small dentate in this figure, he sends a powerful message: even football, sustainability and creativity can go hand in hand, and each saved t -shirt is a step in the right direction.
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