From tennis now | @Tennis_now | Friday, March 14, 2025
Photo Credit: Matthew Calvis
The Indian Wells’ title sponsor is money in the bank.
BNP Paribas extended the sponsorship of the title of BNP Paribas Open by 2029, making the bank the longest sponsor of the title in the history of the event.
“We are excited to extend our partnership with BNP Paribas,” Tournament Director Tommy Haas They said “their support has been useful in making Paribas BNP to open the world class destination it is today.
“We look forward to continuing to work with BNP Paribas in the coming years to build the tradition of perfection we have created together and provide fans with unparalleled experience, exciting matches and memorable moments they have been waiting for.”
BNP Paribas began its sponsorship of the event in 2009 and has been an essential part of the continued success of the tournament, which includes the exponential growth of fan attendance, increased economic influence in the Coachella Valley, and the Tournament of the Year Awards by both the Tour Tour and WTA Tours.
“The renewal of the Open Contract of BNP Paribas is a testimony of the continued increase of this event, as well as the partnership between the tournament and BNP Paribas,” José Placido, CEO of BNP Paribas USA and CIB americas said “the bank’s commitment to promoting tennis at all levels has made us a reliable tennis partner and stakeholder, including BNP Paribas customers and staff, making BNP Paribas open our Marquee tennis event here in America.
“This agreement ensures that the tournament will continue to attract the best players, provide a world -class experience for the attendees and contribute to the local economy of Coachella Valley, including the help of the next generation of players.”
