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Friday, February 6, 2026

BlueCo model questioned as Chelsea and Strasbourg swap players repeatedly


By Martin Graham

Chelsea’s loan deadline decision David Datro Fofana a Strasbourg it marked the 12th move between the two sides this campaign, underscoring how active the relationship has become since the two clubs became BlueCo owners in 2023. The volume of transactions, which include loans, permanent transfers and personnel movement, has drawn increasing attention to the whole game.

These exchanges go beyond simple temporary deals. Players have been bought, returned and reassigned, while head coach Liam Rosenior also crossed from Strasbourg to Stamford Bridge, a move that caused frustration in France. Although each transfer has complied with current regulations, the high frequency has fueled the debate about competitive balance.

FIFA and UEFA are monitoring developments, particularly in light of previous cases where clubs were excluded from tournaments due to ownership disputes. Past examples include León’s elimination from the Club World Cup and Crystal Palace’s relegation from the Europa League, highlighting the sensitivity of governing bodies to overlapping interests.

Chelsea’s past activity has already influenced regulation once, raising the question of whether this latest pattern could lead to further changes.

From the financial boost to the talent portfolio

In the initial phase of the partnership, Strasbourg seemed to be the main beneficiary. Prior to BlueCo’s arrival, the French club’s annual transfer spend rarely exceeded £10m. That figure rose dramatically after that to £52.6m, £53.6m and then £96.5m over three seasons, making Strasbourg France the biggest spenders last summer, even ahead of Paris St-Germain.

The injection of funds helped Strasbourg progress towards Champions League qualification. However, the balance changed last summer when Chelsea began to appeal more directly to the Strasbourg squad. Defender Mamadou Sarr moved permanently to Chelsea, returned on loan and was later offloaded again, a sequence described by the owners as a development pathway.

Ishe Samuels-Smith’s situation illustrated the flexibility of the arrangement. After joining Strasbourg from Chelsea, the teenager quickly found himself surplus to requirements. Chelsea re-signed him, effectively canceling the previous fee, before arranging a Championship loan to Swansea City to secure game time.

Striker Emmanuel Emegha, captain of Strasbourg and one of BlueCo’s first signings in France, is all set to head to Chelsea at the end of the season. His impending departure has intensified opposition from sectors of Strasbourg’s support that oppose the ownership model.

Limits of regulation and permanent concerns

FIFA tightened loan rules in 2022 following concerns about player hoarding, introducing caps on outgoing loans and restricting how many players could be sent to a single club. Chelsea maintain they are simply operating within these limits, and football finance expert Kieran Maguire has suggested regulators would struggle to justify tougher measures without treating clubs unequally.

Ownership of several clubs has spread across Europe, complicating any attempt to impose universal restrictions. There are comparable patterns elsewhere, from Watford and Udinese to recent business between Nottingham Forest and Botafogo, even where formal ownership links are disputed.

UEFA has repeatedly warned that such structures risk distorting the market, arguing that transfer values ​​can reflect investors’ priorities rather than a fair valuation. While domestic leagues insist they review related-party transactions, UEFA’s main influence remains entry conditions into its competitions, including temporary bans on transfers between associated clubs when both qualify for Europe.

Strasbourg’s relationship with Chelsea continues to offer advantages, from better scouting scope to the ability to turn down lucrative offers, as shown by the interest in Joaquin Panichelli. However, the downside remains clear: when the main partner decides to act, Strasbourg has limited power to resist.

Martin Graham is a sports writer for MFF





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