This column pays tribute to Ben Rosario and all the wonderful things he has done for HOKA NAZ Elite. Ben Rosario has left a legacy as a class athlete, knowledgeable retailer, and great coach and administrator.
Ben Rosario has announced (Dec. 4) that he will leave the club he founded, HOKA NAZ Elite.Hoka NAZ Elite has been a visible and exciting club for eleven years, showcasing its sponsor, HOKA, its athletes and its club.
Ben will be announcing the next chapter of his professional career and we wish him all the best.
Here are five deep thoughts on Ben Rosario and his tenure with HOKA NAZ Elite:
- Ben developed some great athletes from Kelly Taylor to Stephanie Bruce Consider Stephanie Bruce who ran XC track and marathon marathon consistency was impressive.
- NAZ Elite promoted the HOKA and NAZ athletes. His social media promotions, previews and reviews did what every club and brand should do to the NAZ Elite fan base have, and their social presence has helped build the HOKA brand.
- NAZ Elite featured tough, dedicated female athletes. From Olympic Trials champion Kellyn Taylor and everyone in between, Ben Rosario built stories around NAZ athletes. We knew where they were day in and day out developed a conversation that is key in this modern era of 24-hour sports.
HOKA track spikes, photo by The Shoe Addicts - Ben Rosario always had time for the media. He was cheerful, honest and thoughtful. As a media professional of 45 years, he is quite unusual. Many brands make us jump through hoops to get key information. Ben and his team knew that they are only as good as their story.
- HOKA NAZ Elite, led by Ben Rosario, has put more into the sport than he has taken out.
- We’re wrapping up a series of videos that Ben made for us working with our partners The Shoe Addicts in 2016. https://www.runblogrun.com/2016/10/2016-hoka-one-one-coaching-interview-series-ben-rosario-on-coaching-distance-runners.html?swcfpc=1
