The biggest show in Golf is going digital.
Tuesday morning, Announced Amazon and Augusta National An agreement to bring masters to a broadcasting partner for the first time Thursday evening football package. Following with the long tradition of the club, the financial conditions of the agreement were not announced.
According to one release, Amazon Prime Video will debut as a “local Masters Tournament broadcaster” starting in April 2026, providing content that will “complete” the club’s excellent agreements with ESPN and CBS, the latter of which has aired Master for seven decades. Amazon will cover two extra hours of first and second round roofing in video premiums, from 1-3 afternoon, providing a supremacy in ESPN coverage in both days. According to the club, additional details about the field of the Amazon Agreement will be announced “before the Masters Tour 2026”.
“Working together with Amazon in this capacity is an exciting opportunity for the Masters Tour and his fans,” said national chairman Augusta Fred Ridley in the release. “We are proud of our long partnerships with CBS Sports and ESPN, who have set the highest standard for covering masters. Amazon’s addition will further our ability to expand and improve how the tournament is presented and enjoyed.”
The announcement marks a large coup for Amazon, giving large money transmission to the two most elusive agreements of the transmission rights in sports between the NFL and the masters. Augusta National chooses new television partners as often as visits from Haley’s comet, and it has long been rumored that the club leaves money on the table in its annual agreements with CBS and ESPN in order to display masters in the best possible light, including limited ads and many buzzy technology.
Amazon, meanwhile, has pursued large sports programming in broadcasting for the last five years, seeking to dance in the significant opportunity of the market presented by cord cutting, and ITS Tnf The deal is mainly praised as a successful balloon for sports broadcasting (although audience sizes are left behind traditional linear TV).
“Next to all of us in Amazon to become a broadcast partner of the Masters Tournament and to provide fans with extra live coverage hours of this precious event,” said Jay Marine, chief of the Department of Sports Video. “We are humble and proud to start our relationship with Augusta National Golf Club, and we can’t wait to start.”
Critically, as part of the agreement, CBS will maintain transmission rights for both Saturday and Sunday coverage. The network won the Plaudits for its additional two hours of leading leaders in Paramount+ in 2025, and the Paramount transmission platform remains a major focus of the new David Ellison owner.
In general, the news marks the last expansion of a Master Telekastri that has spread from a two-hour Sunday afternoon issue to one of the most accessible TV properties in the world sports. After decades as one of the world’s most attractive properties in the world (the so -called “first nine” did not television until the turn of the century), Augusta National has highlighted availability, providing new vision experiences every year. The Amazon partnership complements the work done by the Masters digital team, which allows fans at home to see every tour of the tournament play directly on any device.
