The Diamond League of London sold this summer shows the thirst for the path and field in the British capital
British Athletics, London Marathon events and great Run called on the government financially to support London’s proposal in 2029. In the World Athletics Championships.
The three organizations, which have recently joined the forces under the title of sports enterprises, handed their message to the government on the same day, when it was announced in London for 50 days.
“This is more evidence that British athletics is at every level,” said Hugh Baran, the director of the events of the London Marathon and the co-founder of sports enterprises.
“We sell stadiums. We make global moments. And we do it with a commercial and community model, which drives long-term championships that inspire more than 400 million pounds.
The sale heats a record 2025. On the heels of London’s marathon, the largest in anywhere in the world, more than 56,000 finals and anticipated economic impact, increases the campaign for the first time since 2017.

Athletic enterprises believe that Great Britain is now in a stronger position than to ever re-host the event. Its delivery model requires unilateral state funding in 2028, promises a nationwide economic impact and is unique to establish a stable national heritage. But the main component remains. In 2028, the investment of 45 million government, to ensure the championships and the highest standard for delivering it.
“We ask the government to support a proposal built on evidence, delivery and momentum,” Brasher added. “This is not a speculative shot. It is a smart and limited contribution to every community in the country and provides a real economic return.
Dame Denis Lewis, the President of Athletics of the United Kingdom.

“This will be the potential for the British Athletics, based on Hodgkinson, Matt Hudson-Smith, Amber Anning, Judson Azu, Jeremiah, Jeremiah Azu, and International Championship. Infrastructure is correct.
The Chair of Atletician Ventures.
The official application of worldthletics will be submitted in September.