The Putter market has been in an interesting battle over the “Zero Torque” for the last two years. With the flowering popularity of Lab Golf in tours and retail, Odyssey hot with its 2 square square and almost any other premature manufacturer that creates their taking in it, zero Torque is chewing real estate in the market.
But are these decisions for everyone? This simple answer is, no, they are not. But let them dive inside.
Here’s the thing…
The concept with low torque (wind resistance) is essentially the pillar of all equipment in terms of forgiveness. The more square you can make your face in the influence, the better the chance there is a player to hit a good blow. But you have to prove that every player is human, and all these people have different blows, feelings and reactions to the center of gravity. That is why there is no club in the market that performs brilliantly to all players do not exist.
When Lab first hit the scene on the tournament, I began to pay attention not only how many players were testing and converting, but also the type of players interested in this concept. At first it was wide, but while players and coaches began experimenting with technology, it became more specific.
I have seen some realities:
1 Putters-torque zero are a good reset to players who are really fighting. I haven’t seen a great holder get better with this kind of putter, but I’ve seen these resurrected players who were in their death beds (Lucas Glover AND Adam Scottfor example).
2 Putters with zero or low torque require some omissions when playing them. For one, you need to be willing to let the putter do 75-80 percent of the job. When Putter wants to correct (hit back in line) is more or less trying to soften any facial rotation, the player may have injected into their strokes. If you are a player who drops your toe quite a little and you have put it well like this, a zero puter puter will fight against you and cause all kinds of problems. That is whether You change your configuration to accommodate and get a more dead hand, wings, everything access to placement.
The point is, if you are on the market for this pattern of putter, is 100 percent indispensable You are capable of. These are still warm clubs, though they may not feel that way with all the marketing buzz we are now seeing.
Now, for that marketing…
If you have followed together, you can see that there is little war that is happening with what is going into the torque game, and why they are. Some observers have said that they noted that some decisions look similar to others, but I would not argue any of these really doesn’t matter as borrowing ideas is LOT prevailing in equipment. Get Ping Anser and Cleveland 588 – Careers are built on sampling from those ideas.
Also, equipment buzzing starts in PGA Tour. This is no secret. Want to get people pumped for your product and prove it? Get it in the game with the best players in the world. The tournament is still the cool children’s club, and the weekend players everyone wants to hang with cute kids.
Over the past year or more, we have seen Lab more or less prevailing the use of low -rotating torque in the main shifts, but with the market now flooding with different OEM options, you see that numbers begin to move slowly. This week at the Korn Ferry tour, for example, Odyssey Golf had 13 low Torque Putters in the game (11 non-stab vs eight per laboratory), which would be the first time for my knowledge that Lab has not led the low Puteri count.
What do you mean? Only this market is becoming wicked competitor and the options for consumers continue to grow. It’s great!
Both companies offer different benefits. The lab makes a beautiful confusion that is also LOT consistent. Odyssey has a deep offer of shapes and options and, well, is odyssey. The technology of their face and purpose is not the second to anyone. (Yes, I worked there but I still believe it.)
There are other entertainment options with torque, too. The Taylormade Spider version will do well; Ping has one; Pxg; Bettinard; Scotty Cameron; and more will arrive.
I think models with low torque will represent 10-15 percent of the market that goes ahead. It all adds to paper success, but it’s not a big look. Still still a very warm segment, and that’s okay.
The buzz of equipment is just that: buzzing. It is necessary to build momentum but be careful of what is best for YOUR play
It is a simple fact that the cadence works like this:
Using the tournament, Buzz created, the public wants to know more, OEM react, Big Box wants and Big Box eventually sells. For standard gears this works perfectly; But in this case, one step is missing (education!), That is why I’m writing this. Customers need to know more – that is, that these pushes work more effectively for specific players. Can they make a 20-Handicapper which is all over the face a little more efficient? Sure I will accept this, just as the shackles of game improvement can do the same.
I love what Lab has done here – a new, hungry and talented company getting into a very competitive space. And now that space is taking some pretty brave players in the game and this area will be gained from education more than innovation. The more knowledge you (the customer) have if these decisions are for you will be the main factor in which of these companies they bloom.
It is happening at an initial level as we speak, but it has more lawn to yogurt. It will be a pleasure to see who goes up.

Johnny Wunder
Golfit.com editor
Johnny currently serves as director of equipment at Golf.comcontributing to platforms like fully equipped golf. Prior to this role, he was the content marketing manager at the Callaway Golf, where he led “The Wunder of Wunder of Callaway Golf”, a platform dedicated to the in -depth content of golf equipment. Before entering Callaway, he was the director of the original content and host of Podcast “The Gear Dive” Golfwrx.com. Beyond his professional efforts, Johnny is a golf player thirsty with a deep passion for the game after playing since his youth in Seattle, Washington.