By Richard Pagliaro | Wednesday, August 20, 2025
Photo Credit: Mike Lawrence/Usta/US Open
Carlos Alcaraz is bringing protein energy to his approval portfolio.
Grand Slam Alcaraz’s five-time champion has signed a multi-year deal to serve as the brand ambassador for Oikos, America’s high -protein yogurt brand. The financial conditions of the agreement were not disclosed.
Open Open 2022 championship stars in campaign ads for yogurt brand that keeps the label “stronger makes everything better”.
“Strength is an important factor for me, both inside and outside the court. But it’s not just about how I train – it’s about how I feed my body,” said Carlos Alcaraz. “That’s why I’m proud to part partner with oikos. Her high quality protein is one of the things that helps me maintain my strength.”
To celebrate the partnership with Alcaraz, Oikos has created “Kit Drop” ultimate which will have selected clothing, including a brand tennis bag and hat with Carlos Alcaraz’s signature, oiko brand socks, sweat strips, tennis balls and a tool for favorite muscle recovery.
Kits will debut on social media channels this month, just in time for US Open, with more coming from Alcaraz in 2026.
To enter for a chance to win one of the five exclusive Oikos X Alcaraz signature sets:
- FOLLOWED @Oikos on Instagram.
- Comment on posting Sweepstakes from @oikos Instagram account during the promotion period.
- Include hashtag #Oikosdropkitry And label a friend in your comment.
