Good Golf announced Thursday that he closed a round of funding with a $ 45 million rating.
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The most significant development in Good golf Financial history began mainly by chance.
Traveling from YouTube Channel to a $ 45 million funding round from a fascinating Wall Street Bigwigs group began long before Thursday afternoon; before the company puts its sights in the predominance of the honest world to goodness; Or before her CEO knew that they were raising money.
“Started with an appointment with Ben Grubbs in Creator Sports,” Matt KendrickThe General Director of Good Good, golf.com told. “I was not throwing it into funds – the meeting was not really about talking about funds at all. And then he returned to me a few weeks after that and said,” Hey, I have this partner of mine. We are looking to raise a fund. “”
Grubbs was a perfect fit. He would spend five years as an execution of YouTube partnerships before establishing an investment and advisory firm to help the sports beginnings in the so-called “Creative Economy”-an industry that thrives on the creation and earnings of contents online. Now, with his business partner Brian Kabot, Grubbs was looking to invest. He made Kendrick an offer.
As happened, Kendrick was able to hear. Good good-behemoth of Golf content on YouTube, it would establish almost five years ago-it was spectacularly successful, but the business was approaching the ceiling of what could achieve without additional external investments.
“We’re in the product space and that’s money,” Kendrick said. “We are confined to some of our growth initiatives due to cash management.”
Grubbs knew the true good strength good: business was not a “bunch of YouTubers selling polos”, as Kendrick says with a thorn, but rather a legitimate (and growing) golf brand using YouTube to create, trade and sell premium golf products. In many ways, Youtube, where the brand is most popular, is just a tool for the biggest brand ambitions in goods and equipment.
It is surprising to hear Kendrick talk about his business this way: immediately build on golf videos online and aim to exist almost entirely independently of them. In a media moment set by YouTube, the Good Good Business reflects the broader ambitions of the platform.
“This was a part of it that we discussed a lot: Let’s go to build something that lasts forever,” Kendrick said. “I’m sitting here watching basketball. You know, these people can’t play basketball for the rest of their lives, right?
Ironically, the best method of achieving a life without a video turned out to be… a lot of videos. A new distribution, arranged by the algorithm reaches good good channel on YouTube every week, describing everything, from exotic golf trips and famous matches Self-examination By creators passing into greener pastures. In less than five years, the channel has grown to more than 1.75 million Subscribers on YouTube, built a strong business of golf goods and equipment, and Buld from a small part of the creators in a team of 25 personalities in cameras, editors and shooters.
Now the company is preparing for its boldest dance: from the YouTube’s friendly basin (relatively) to the Golf Brand Shark Pit. The Moon’s goal with Kendrick’s long knife-to build one of the five world’s largest golf companies is not a moon.
“We knew there was a sleepy point,” there are all these ideas we have written, there are all these goals that we are ready to get, and we are a very lucrative business, “Kendrick said.
Within weeks of offer, Grubbs had attracted more than 50 major institutional and sports investors, including a sports fund and boutique entertainment in Manhattan West and Peyton and Eli Manning’s OMAHA PRODUCtions. Investors collected $ 45 million for Good Good, with the creator of Grubb Sports running the fund of fundraising, and while Kendrick was restrained to discover the company’s rating, he has large plans for the capital’s deployment. According to Kendrick, the three fields will prevail with Good Good Plans with $ 45 million: global expansion, sales and content creation.
In Global Enlargement, Kendrick says the goal of Good Good is to build his content and trading efforts in international markets such as Asia and Australia (now the house of the top 10 canal viewing cities). In Asia, Good Good will follow the “duplication and subjugation” of its content in English-language parliament for subtitles and translation of audio-and can also see hire local creators in markets such as Korea and Japan. Meanwhile, in Australia, the company will begin trading efforts in full strength (and expects to find a hungry market). On sale, Kendrick says Good Good will hire a sale team for the first time in its existence, which will aim to bring company trading efforts to some of 20,000 pro -United States stores. And the third prong of its plan – Content – Kendrick says the company will invest deeper into its YouTube channel, plunge into an existing partnership to create written and unspoiled content with NBC Sports, and explore potential overlays within the portfolio of Omaha Productions.
“I hope our fans see that we are setting up more high quality content,” Kendrick said. “I hope our fans see that we continue to push the envelope for content ideas, because we feel like we were the ones who guide the accusation of new and different ideas. People follow what we do – including PGA Tour with this whole classic creative thing. We understand what it is from leading, and in order to do it.”
Capturing one of these pillars would be counted as a Hercules achievement – to say nothing of all three – but good good is accustomed to life as a long time. It was only five years ago that Kendrick approached the group for the first time, including Garrett Clark’s bullet voice, hoping for joining Youtube golf in one place. Three weeks ago, the same group met to sign the documents in a round of $ 45 million funding.
“These people are so young,” Kendrick said. “To tell them that when you determine with a purpose, put the right things in the country and do the right things, you will succeed. I think that’s a big part, and I think it’s very worth it for them too.”
Clark, 24, has been a Youtube golf star since he was young. He left the college to watch full -time videos, then tried by Kendrick as he watched to repeat the success of a fishing channel called Gogan Squad.
“The moment we signed the box, which was a few weeks ago, Garrett and I had a long conversation,” Kendrick says. “He just said,” Boy, I never thought we were going to do it. “”
YouTube Golf is an impossible dream. And as it turns out, it is an even more strange reality.
James Colgan
Golfit.com editor
James Colan is a news editor of news and features in Golf, writing stories on the website and magazine. He manages the hot germ, golf media vertical and uses his experience on camera across brand platforms. Before entering Golf, James graduated from Siracuse University, during which time he was a caddy scholarship receiver (and Astuta Looper) in Long Island, where he is. He can be reached on James.colgan@golf.com.
