For years, Adidas owns the section of the lifestyle and sport intersection with its iconic line of the origin of shoes, clothing and accessories.
But the originals are much more than the adidas Trefoil logo hit in a dress or pair of strokes. The original embodies what it means to mix fashion and function, performance and culture.
In recent years, the original silhouette like The ever -popular samba And the Cult-class gazelle found their way from the feet of athletes over high schools and the influencers of Tiktok.
Now, it is the Golf’s turn to donate Adidas Trefoil’s logo that made its debut in 1972. Presentation of Golf Originals, a holistic collection of shoes, clothing and accessories that pays the history of the history of what is probably the oldest in the world and most iconic sports brand.
Like the line bearing her name, the originals golf is a junction between performance and culture, a place where players can feel good on the course (and look good).
“In the originals (Golf), we rely more on appearance and aesthetic, because it is undoubtedly in the fashion/ culture lane and it was born of products are already out of the market,” said Masun Denison, Global Shoe Director Adidas Golf. “The sweet point for us is to make sure we have the performance.”
Originals Golf is led by two golf sneakers, Sazcup and Golf Gazelle. Each pair was born of sport and perfieldWith modern appearance that culture washed.
When Adidas set out to bring to life Golf Originals, they placed products in one of the two categories: The correct period AND The period project.
The correct period It is a one-to-one recreation of the past with a modern performance twist. A la, new Golf Adidas Gazelle.
Most of you are already familiar with the gazelle. Originally designed as a training shoe, the soft and low profile model has a cult -like tracking and has become a key element of road clothes as late. For the first time sometimes, it’s making her way to the course.
Does not leave far from her inheritance (this is The correct period speaking) but has an exterior updated exterior without spikol and waterproof.
ProjectOn the other hand, it is about getting heritage products and their modernization for the game and culture of golf today. Therefore, SAPCUP ADIDAS. When I say Adidas came deep in their bag for this, I mean this.
Inspired by one of Adida’s first golf shoes, The Gold Cup (around 1986), Denison and the team brought this pair of performance improvements and some cosmetic makeover.
“Without spikes is in tendency,” Denison points out, “so we went to an endless end, but we put the flu so that there is a little more control, a little more technology, a beautiful upper skin with brogan details, we improve the pillow and the support of the sock chimney. We move it to the 21st century.”
Adidas Orignal’s Golf shoes and gazelle golf shoes are joined by the continuous evolution and revolution of Samba Golf, Stan Smith and Superstar shoes.
But the originals are not just reserved for shoes. The logo of Golf Originals and Trefoil brand also make their way to a raised line of clothing, courtesy of Shaun Madigan, global clothing director Adidas Golf.
“We used our heritage as our museum and created Golf Originals with the same thought with the ultimate goal of building a premium variety of clothing that represents the convergence of fashion and culture we are seeing in the game.”
After being given the privilege of touching, seeing and feeling a lot of future clothes from the Golf Originals collection while in Adidas HQ in Germany, I can’t talk so much about handicrafts and attention to details.
Piecedo does well to respect the culture that Originals has created while preserving the reverence that makes golf so special.
If the past is the best predictor of the future, then Adidas Originals Golf is everything, but intended for the greatness of sportswear and cultural acceptance.
Adidas Originals Golf collection falls on April 3 at adidas.
office Adidas Originals find long -awaited houses in the Golf Course first appeared in MygolfSSS.
