In front of the UEFA Women’s Euro 2025, Adidas has presented a new campaign film that celebrates the role of competition as a catalyst for growth, showing how support and rivalry can coexist at all levels of women’s game.
The short film is the last installment to Adidas’ Global “You have this” Campaign, which promotes positivity, support and resilience in sport.
This time, The Spotlight is found in women’s game elite players, including Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diai, Lia Wälti and Stina Blackstenius.
The video passes the traditional idea of rivalry in the head, suggesting that mutual respect among opponents can help unlock new levels of performance. One of the most prominent dynamics is between Russo and Bonmatí: rivals on the international stage that use the excellence of the other to raise their own game.
“For us as professionals, competition is enormous in everything we do and, personally, it is a constant source of learning,” Russo said in a statement.
“I consider myself lucky to be surrounded by the best in the world every day while playing my club and my country. My colleagues and colleagues are a constant memory that my game is not yet complete, and this would not be possible without competition.”
The widest “You have this” The campaign, launched by 2024, aims to re -alter how athletes experience pressure focusing on the mood of teammates, coaches, family members and fans.
The previous iterations featured stars such as Lamine Yamal, Trinity Rodman and Anthony Edwards. More recently, a playful place Starring Lionel Messi and the NFL Patrick Mahomes quarterback I saw that the two athletes face a challenge of the ribbon rolling: pushing to each other to go faster, while reinforcing the main message of the competition campaign.
Whether women’s football is celebrated, the Crossed Port camaraderie or the ascending stars on the global stage, Adidas continues to assert “You have this” That athletes prosper when rivals inspire: they do not divide.
