I’m not so sure we’ll see a cooler shoe story all year.
Twenty years ago, adidas shook up the golf shoe market with the introduction of the TOUR360. Since then, the iconic shoe has amassed a cult following while contributing to 100 professional victories and 12 major championships in 11 iterations.
Is it wrong of me to call you? adidas TOUR360 a dynasty?
It’s no wonder the latest iteration has dominated the MyGolfSpy spike test for two years running.
Just think how hard that is: 20 years of continuous excellence.
(But to be fair, adidas hasn’t been without its share of fakes. We all remember the irreplaceable ’22 tops debate, right?)
Twenty years of excellence
adidas is celebrating the 20th anniversary of TOUR360 in the best way possible by taking the original pair from 2005 and updating it with modern technology. It’s a similar approach to how the brand reintroduced Originals to golf this year.
For those of you as invested in sneakers (figuratively and literally) as I am, the term “Restomod“It might come to mind. It’s something adidas does with its basketball lineup. In short, it’s the process of updating an old shoe with some modern touches.
If you don’t care about shoes, you’re probably familiar with the term because of cars. The idea is simple: keep the exterior as classic as possible while upgrading the interior and safety features to bring performance into the modern age.
The adidas TOUR360 20th Anniversary model achieves this approach. On the outside, it bears a striking resemblance to that OG pair from 2005. But it features modern upgrades for cushioning, stability and traction to ensure that if you dare to play in these shoes, they’ll stay the course.
What improvements, you ask? What about LIGHTSTRIKE in the forefoot, BOOST in the heel, a TORSION TUNNEL coupled with the added durability of the TOUR360 wrap?
A true restoration of the original TOUR360.
Small details, big work
They also nailed the little details. 20 years of TOUR360 movements can be found on the back of the tongue, on the forefoot and on the heel. Oh, and the box they come in is totally sick.
Yes, I’m making a big deal about a piece of cardboard. And, also yes, the way a product is presented is important because first impressions stay with you.
The box has a callout for each pair of Adidas TOUR360 golf shoes. All 11 of them. This is the kind of detail and storytelling that explains how adidas has kept the TOUR360 line alive for so long.
Slow clap, adidas. You did a good job with this.
The adidas TOUR360 20th Anniversary model is available for purchase in limited quantities starting today.
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