AC Milan has officially presented their distance 2025/26 kit, and this year, the Rossoneri leaning in their legendary nickname with an impressive return of an icon of the club: the Diavoletto.
Manufactured in collaboration with Puma, the new t -shirt mixes tradition with a daring design. It has the Club’s classic white base, accentuated with sharp red and black details: a glance at the identity of the last Milan shirt.
But this year’s design star is the revival of the Diavoletto, the devil’s emblem that first appeared in the 1980’s, and since then has become one of the most distinguishing symbols in the history of AC Milan.
This reimaginated kit celebrates the spirit, pride and fire that define the club, with the reason of the devil acting as a cultural gesture as a cry of manifestation. He is a kit not only worn, but he lived.
Marco Mueller, Principal Director of Puma, Product Lines Management Teams, Apparel, he said: “White kits are synonymous with AC Milan, so this year we wanted to mix things and really deepen the diabolical theme and the iconic Diavoletto emblem that really brought a new life to the kit.
“The pairing of the white base with the black and red detail really helped raise the sweater and to create a unique style that provides a little fire on the field with a diabolical aesthetic.”
To celebrate the launch, AC Milan and Puma made the city a tribute of live action.
The fans were invited to participate in a treasure hunt through Milan, following a trace of symbols of red devils hidden through the club’s emblematic places. The event culminated in the Diavolo Bottega, where participants received exclusive gifts and a first look at the new kit: Fusion Community, Culture and Heritage Club of the true fashion of Milan.
The kit is now available through official channels of Milan and Puma Retail.
