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Saturday, May 2, 2026

Coffee With Larry Episode 878 April 30, 2026 Why So Many Brands Can’t Make Decisions


This is our almost daily podcast from RunBlogRun (Fortius Media Group, LLC) for April 30, 2026. We’re talking in the world of athletics. Of course, the opinions are my own. Do you dislike it or do you like it?

Me too (email protected).

Our today’s topics:

1. Why some brands fail to make decisions.

2. NIKE advertisement in Boston, why shouldn’t they have apologized?

3. World records are made to be broken, but they are hard as hell.

Sabastian Sawe (KEN) celebrates breaking the marathon world record by two hours with an official time of 01:59:30 after crossing the finish line to win the Elite Men’s race during the TCS London Marathon on Sunday 26 April 2026.
Photo: Bob Martin for London Marathon events

4. Two-hour marathons No, we won’t be seeing a ton of record-breakers.

5. adidas rises in London and goes global with shoes.

6. Diamond League season, Doha DL match will be postponed until June due to Iran war.

The stadium crowd at the Jetour Doha Meeting, part of the Wanda Diamond League, on Friday, May 16, 2025, photo by Diamond League AG.

See you tomorrow at Coffee with Larry.

  • Larry Eder has been involved in athletics for 52 years. Larry has experienced sports as an athlete, coach, magazine publisher, and now a journalist and blogger. His first article, about Don Bowden, America’s first 4-minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from USA Track and Field to the American version of Spikes magazine. He currently leads content and marketing development for RunningNetwork, The Shoe Addicts, and RunBlogRun. On RunBlogRun, his daily pilgrimage with the sport, Larry says: “I have to admit, I love traveling to long-distance meets, writing about the sport I love and the athletes I respect, for my readers at runblogrun.com, the most I’ve ever done besides running.” Also does some updates for BBC Sports at major events which he really enjoys.

    Theme Song: “I’m No Angel” by Gregg Allman.



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