Earlier this week, the Northbrook, Ill.-based golf company. SWAG Golf quietly announced the signing of a new player with Bryson DeChambeau in one weird video with kevin hart. The video flew under the radar, something SWAG isn’t exactly known for, but if you see DeChambeau at Augusta this week, you’ll see him rocking some new SWAG covers in the bag.
DeChambeau signs with SWAG not only as an athlete, but also as an ambassador and creator. His influence on the creator space and digital landscape cannot be ignored, he has 4.4 million followers on Instagram and approaching 3 million subscribers on YouTube, giving him a unique stature among the younger generation. SWAG will use Bryson for collaborative content and also use his creativity and ideas in new designs that SWAG loyalists will be able to follow.
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“This is a clash of forces refusing to play by the old rules – not a traditional endorsement,” said Griffin Glatt, CRO of SWAG Golf. “SWAG customers are rewriting the rules of gaming culture, and so is Bryson. This is a natural extension and we can’t wait for the first drop.”
SWAG Golf has recently established itself as a leader in the headcover space as well as limited edition metalwork (ball markers, ball mark repair tools, etc.) and barrels. It’s a natural progression for them to add DeChambeau to their ambassador team. The two-time top winner will join the influencer Paige Spiranac on the SWAG Golf team, and I think we’ll see some more collaborative content from them together.
When will this be? We’ll have to stay tuned SWAG Golf Instagram Page to be sure. Something tells me if DeChambeau is in the hunt again on Sunday, we could all be in for a treat.
