Skechers signs multi-year agreement as sponsor of Sound Running’s LA Track Fest in partnership with USATF Foundation.
LOS ANGELES (3/19/26) — Skechers has been named the official footwear and apparel sponsor of LA Track Fest in a multi-year partnership with Sound Running. In partnership with the USATF Foundation, Skechers will enhance the event by introducing its innovative line of Skechers AERO running shoes and supporting the UCLA running community. Historic Drake Stadium will host this year’s LA Track Fest, the biggest and best early-season Elite outdoor meet, on May 23, 2026.
The USATF Foundation has been a leading supporter of elite track and field athletes, providing more than $24.5 million in direct grants over the past 20 years. The foundation’s partnership with LA Track Fest marks its first effort to support high-level domestic meets and provide opportunities for US athletes to compete on home soil.
Part of the USATF Tour, LA Track Fest is a World Athletics Silver Label event that will feature the world’s best athletes in the 100m to 5000m, as well as select field events, and will offer Gold-level prize pools for many premier events.
“We expect the best athletes in the world to put on a show for the Los Angeles running community,” said Jesse Williams of Sound Running. “Over the past few years, Sound Running events have featured world-class athletes including Grant Fisher, Sifan Hassan, Jacob Ingebrigtsen and Cole Hawker, and we expect strong participation from the USATF Foundation’s tremendous elite grantmaking community this year.”
“Our goal is to provide a great opportunity to give athletes and fans the ultimate festival atmosphere experience,” added Williams. “The accommodations and facilities at UCLA are ideal, and we plan to create a high-energy atmosphere that surrounds the highest levels of athletic competition.”
“As the official footwear and apparel sponsor of LA Track Fest, we look forward to connecting with the world’s most talented runners and introducing our Skechers AERO line of technical running shoes,” said Skechers President Michael Greenberg. “Our participation not only allows athletes to experience the comfort and innovation of our products firsthand, but also underscores our brand’s commitment to the sport and provides a unique opportunity to engage with passionate track and field fans and the wider running community.”
As part of its sponsorship, Skechers will present two track events at this year’s LA Track Fest: the SKECHERS Running Women’s 1500m and the SKECHERS Running Men’s 1500m. Attendees can also visit the Skechers exhibit area at UCLA’s Drake Stadium to experience Skechers AERO running shoes in person. In addition, Skechers will provide footwear to all event staff, officials and the Flotrack broadcast team.
“The USATF Foundation knows this will rank among the nation’s best and most innovative meets this year,” said Foundation Executive Director Tom Jackovich. “We are pleased to provide the foundation with prize money and competition support for US athletes, and we look forward to celebrating the sport with our deep community of track and field athletes, sponsors and directors.”
Flotrack will be streaming Track Fest live, so fans everywhere can experience the excitement of the event.
Athletes, coaches, agents and managers can find more information here LA Track Fest
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