With so much technology flooding the club market in 2026, it’s easy to feel overwhelmed. Even on the PGA Tour it takes a few months for not only the players but also the equipment reps to really understand what the latest clubs can do. Everyone is well versed in technology, but people are hitting the clubs and, as in any industry, field testing is required.
One of the challenges that assemblers face is playing in new sandboxes year after year. Center of gravity placements shift, face technology becomes more nuanced, axles evolve relentlessly. The only variable and piece of technology that actually carries a decent amount of load is the “tooth” (at least that’s what I call it) – that doo-hickey at the end of the shaft that dictates loft, lie, face angle, etc.
Amateurs don’t often mess with these devices. (It’s almost like reaching into that candy jar as a kid; you might get lucky and find a sweet treat or, in my case, get my mom a house slipper on the forehead.) But really, this device is nothing to be afraid of. It’s basically a Tour van in a one-inch package.
Among the companies that have nailed the technology is Cobra Golf, with FutureFit33.
While most companies offer the ability to move the loft +/- 1 to 2 degrees, pitch angle +/- 1 to 2 degrees, etc., there is usually a trade-off. For example, some clubmakers may allow you to lift down and move the lie straight, but not at the same time, while others may only allow you to move the lie straight, but not flat. Cobra’s FutureFit33 allows you 33 lie (high/low) and loft (firm/weak) adjustment options in any combination you may need.
Custom Cobra OPTM X driver
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During my fit with Cobra’s tour operations manager, Ben Schomin, FF33 cracked the code for me. As I was starting to get big numbers from OPTM XI had baseline and spin issues that needed to be addressed. But I only asked for partial adjustments – eg, 0.25 degrees loft or 0.3 degrees lie, while full degrees would have overshot the mark.
Most Tour trucks make these adjustments by being able to choose multiple header options or by having specific sprockets that move in increments. Cobra needs only one cog. This is a huge advantage, especially at a distance when you have a player’s attention. In many cases, assemblers will have to go back to the truck and rebuild an option with a different sprocket OR pre-build multiple options for the player. Schomin and his crew can walk out with a head, a shaft, a wrench, some weights, and boom.
The end result for my assembly ended up in fragments instead of pieces. I needed 0.7 fewer lofts to make the rotation perfect and 0.3 to get the starting line perfect.
;)
Cobra Golf
The end result?
Cobra OPTM X 9 degrees @8.7 with Fujikura Ventus Black Velo+ 6X (45 dog, D3, 0.5 tip)
Swing speed: 107-109 mph
Ball Speed: 162 MPH
Rotation: 2200 RPM-2750 RPM
Departure: 11-12 degrees
Smash: 1.47-1.49
Takeaway: With OPTM changing the conversation of Moment of Inertia to Product of Inertia and combining it with the ability to deliver to the customer QUICK heads with a nuanced mounting system, everything guarantees you a driver that is OPTMized to the nth degree.
Cobra evolved this year in a big way and it wouldn’t have been possible without the help of FF33.
Want to overhaul your bag for 2026? Find a convenient location near you at True Spec Golf.
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